7 Golden Rules for Hosting Webinars that Engage and Convert

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In Read More…
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Free Webinar: Unleash These 13 ‘Hidden’ Features of the Rainmaker Platform

The Rainmaker Platform has so many useful features, it’s easy to overlook a few here and there.
But one of those overlooked features may be exactly the feature you need to attract your next audience member or convert your next customer.
In this webinar, the sixth in our six-part Rainmaker Platform webinar series, Chris Garrett and I will walk you through 13 “hidden” features of the Rainmaker Platform that can make a big difference in your sales and marketing … once you know they’re there.
And, how to use them.
Among the features you’ll learn about:

Rainmaker’s front-end post and page editor
The built-in editorial calendar
Simple A/B testing
Redirect links … which can be created in two easy ways
The avatar shortcode (Rafal Tomal’s favorite!)

Plus many more.
Not only will we explain how to use these features, we’ll explain why they were included in the first place and what situations call for their use.
We hope you’ll join us. The webinar is free, and it takes place on Thursday, January 21, 2016 beginning at 5:00 p.m. Eastern Time (4:00 p.m. CT).

And yes, we’ll take questions as we go.
Click here to register for this event:Unleash These 13 “Hidden” Features of the Rainmaker Platform
Even if you can’t attend live, still register. Once the replay is ready, we’ll email everyone who registered so you can get caught up and learn about these exciting Rainmaker Platform features.
We’ll talk to you next Thursday!

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Free Webinar: Make Your Content Adaptive with Marketing Automation

The right content for the right person at the right time.
That’s the goal of adaptive content.
The benefit to your audience is a more tailored, valuable experience. The benefit to you is a deeper, more meaningful relationship with your audience.
A smart adaptive content strategy can turn audience members into customers, and it can turn customers into repeat customers.
Next week, in our latest free Rainmaker Platform webinar, Brian Clark is going to explain what you need to know to plan a smart adaptive content strategy, and I’m going to show you how to use marketing automation to execute it.
The live event takes place on Thursday, December 17, 2015, starting at 3:30 p.m. Eastern Time.
Register for free here:
Click here to register:
Make Your Content Adaptive with Marketing Automation
And if you can’t make the live event, don’t worry … and still register.
By registering, you’ll be notified when the replay is available, so you can watch it on demand.
About the authorJerod MorrisJerod Morris is the VP of Marketing of Rainmaker Digital. He hosts The Lede and The Showrunner, as well as a daily show about living a balanced life called Primility Primer.

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Free Webinar: Build a Business Around Paid Courses and Membership Sites

The goal of running an online business built around digital products and services is as old as the Internet itself.
And there are no secrets or shortcuts.
There are:

Tried-and-true models for developing an online business the smart way
Technology solutions that simplify strategy implementation and make execution more efficient and effective

In our fourth Rainmaker Platform webinar, Brian Clark and I are going to discuss a couple of these tried-and-true models: courses and membership sites. These are models that Rainmaker Digital has extensive experience not just discussing and teaching, but actually doing (over and over).
Our previous webinar laid out the big picture strategy behind creating a compelling logged-in experience on your website. This upcoming webinar will take that lesson further by describing how you actually turn that audience experience into revenue — into a business.
We’ll also walk you through a couple of live demonstrations of websites that are doing this right now using the Rainmaker Platform.
Join us Thursday, October 22, 2015 at 3:30 p.m. Eastern Time for free advice that can help you turn the dream of running an online business into a goal you’re ready to achieve.
Register here: http://rainmakerplatform.com/webinar/launch-paid-product/
By the way, if you are interested in the topic but can’t attend the live event, you should still register.
A replay video will be available to everyone who registers, and we’ll send you an email once it’s ready.
Click here to register for the free webinar: Build a Business Around Paid Courses and Membership Sites
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Webinar: Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas

Every great website is a membership site.
In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.
Hence our indefatigable focus on the idea of media, not marketing.
Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.
And this experience is powered by content.
But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful experience.
Which is why membership has its privileges, for both you and your prospects, customers, and clients.
So, what are the first steps toward creating a membership website? Attend our free webinar, Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas, on Thursday, September 24, 2015, and we’ll tell you.
Register for the free webinar, space is limited

Why you need to deliver a logged-in experience
Okay, we won’t really make you wait until the webinar to find out what the first steps are. You might even know them already anyway.
In addition to having the correct site infrastructure in place to host a member area, you have to give people reasons to become a member in the first place.
Enter: free downloads and courses.
Free downloads and mini courses turn attention into free membership.
Once people are logged-in members, you get the power and privilege

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Is Podcasting Replacing Written Content Marketing?

That is the question.
It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.
You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.
But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.
I’m here today to set the record straight. I want to let you know what we really think about podcasting, and how it relates to written content, and where we see content marketing going in the future.

What’s so great about podcasting?
Podcasting boasts some pretty big advantages.
We’ve covered how podcasts have the power to connect you to your audience like nothing else.
But there’s something else that’s important to note about podcasts and we haven’t talked about it in detail here.
Podcasts are on-demand media. You can consume a podcast whenever you want, and almost wherever you want. And — this is a big one — you can consume podcasts while you’re doing something else.
I’ve listened to podcasts while:

Walking
Gardening
Driving a car
Cooking
Painting walls
Cleaning house
Flying on an airplane
Walking through a grocery store
Making artwork
Trying to fall asleep

Try doing that with a blog post!
That’s why we’re bullish on podcasting. There’s no other media that is as portable as a podcast, or as easy to consume while otherwise occupied.
It’s why

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Webinar: A Podcast Strategy That Attracts Attention and Builds Your Content Arsenal

Podcasts attract audience attention and build connection. You get that by now.
But have you ever stopped to consider how far the tentacles of one podcast episode can extend?
This is the subject of our next free Rainmaker Webinar: Start a Podcast to Attract Attention and Seed Your Content Library
Register now, space is limited
Consider everything you get from a single episode — or can get, with a smidge more effort and a dollop of strategic thought …

An episode that plays directly on your site
An mp3 file for distribution via your feed to iTunes, Stitcher, and scores of other podcast channels
A blog post that “sells the listen” that can generate traffic via search and social media
A transcript of the episode provides more meaty content
An ebook or section of an ebook (by editing, polishing, and combining transcripts)
A video that could be uploaded to YouTube, one of the world’s largest search engines, or even used inside of a course (if you simply turn on your webcam as you record)
An outline for an infographic or SlideShare presentation, or the start of an outline that can be combined with other episodes into the full, final version
Idea development and practice delivering those ideas for in-person, on-stage presentations
Content that could leverage the live video craze if you broadcast it via a Google Hangout or on Periscope
A legitimate reason to have people send you voice recordings of questions, which then becomes a benefit of joining your membership site

Yeah. All that. From a podcast episode.
Also

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Webinar: The 3 Reasons People Fail when Developing Online Products

I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services.
If you haven’t read that post, spoiler alert: You make more money.
It’s also fun, and interesting, and lets you connect with your audience in a deeper way, beyond the connections you make on your blog or social media accounts.
But it’s not all rainbows and unicorns.
If it’s so awesome, how come everyone doesn’t do it?
If it was as 1-2-3-easy as some of the gurus want you to think, we’d all be swimming in cash and Lamborghinis.
You probably wouldn’t be a Copyblogger reader if you bought into some of the insulting “so easy an orangutan could do it” promises.
So here’s the grown-up truth: Creating your own product takes time, it takes work, and it takes knowledge.
And the first time you do it, it’s a little bit like getting that 156-drawer cabinet from Ikea. You’ve got all the pieces on the floor of the living room, and the prospect of putting them together can look pretty daunting.
Can you do it? You absolutely can. But it’s easier with help.
We like helping people like you
One of our missions with this blog and this business is to help people take the hard stuff and make it easier.
I’d love it if you joined me and Chris Garrett for a free session on the mistakes people make when they’re putting together a product to sell

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5 Insider Tips to Make More Sales During Your Webinars

Hosting your own webinars can be incredibly frustrating.
It seems like your competitors are all making tons of money by presenting free promotional webinars. They deliver great content, then do a sales pitch at the end of the webinar and bring in tons of sales.
However, you’re starting to get perturbed. You’re delivering useful, engaging content, and you’re getting rave reviews on every webinar you present. But you can’t seem to make any sales.
At this point, you’re starting to wonder if should continue hosting webinars at all.
I get it. I’ve been there.
My webinar sales confession
I’ve got a confession to make.
For two years, I presented webinars for my audience, but didn’t make any sales.
Time after time, I’d end my webinars and open my email inbox, hoping to see a flood of orders. And every time, I was disappointed. I couldn’t figure out what I was doing wrong.
On the bright side, running webinars was working beautifully for me as a list-building technique, and they also helped me increase my online authority. I kept doing them, hoping eventually I would figure out how to make webinar sales.
Then one day, after a particularly frustrating webinar experience, I had a stroke of good luck.
I was attending an in-person Copyblogger staff meeting and happened to get seated right between Sonia Simone and Chris Garrett.
As I sat there stewing in my own webinar failures, I thought to myself, “You are sitting between two of the finest minds in

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LAST DAY: Claim Your Rainmaker Platform Pro Upgrade Option Before It Expires

On Monday, Brian and I hosted a webinar that focused on the fundamentals of smarter online marketing and how the new Rainmaker Platform Pro features help you execute them.
Specifically, we went through a live demo of the Learning Management System and Marketing Automation features, which I used myself to develop The Showrunner Podcasting Course.
We got overwhelmingly positive feedback on the webinar, so we are reposting it here for anyone who missed it.
But first, an important reminder about the Rainmaker Platform Pro upgrade option that expires later today.

Act now … before our best-ever offer to upgrade to Rainmaker Platform Pro expires
Rainmaker Platform Pro — which includes the online course builder and marketing automation features — is not available for general purchase yet. Once it is, it will cost the equivalent of $145 per month (billed at $435 per quarter or $1,495 annually).


But if you start your free, 14-day trial of the Rainmaker Platform by today at 5:00 p.m. Pacific Time, you will be eligible to upgrade to Pro for a one-time fee of $495.
So you will have all of the Pro features, and you’ll receive every Pro feature enhancement going forward at no additional charge for the life of your account, but you will still be locked in at the Standard recurring rate of $95 per month (billed at $285 per quarter or $950 annually, depending on your plan) instead of the $145 per month you’d otherwise pay.
Basically: you’ll save money in the

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