10 Rules for Creating Content People Can Trust [SlideShare]

You can hardly critique a guy who nailed the first-ever interview with the world’s most wanted drug lord. Yet, critique Sean Penn we did.
Sean Penn, if you remember, is an actor … an actor who, no matter how hard he tries (even after winning two Academy Awards for Best Actor), will never quite shake his most memorable role: stoned surfer Jeff Spicoli in Fast Times at Ridgemont High.
Bogus, bud.
Mr. Penn is also a filmmaker, political activist, and he can now add journalist to his bio since penning a 10,000-word article about his secret meeting with Joaquín Guzmán Loera (known as El Chapo).
But, “Not so fast,” say professional journalists. Is Sean Penn someone we can trust?
Shortly after Rolling Stone published the article at midnight on Saturday, January 9, 2016, journalists from Dallas to New York have been picking the interview apart. Sonia Simone and Stefanie Flaxman even weighed in on the discussion on Copyblogger.FM.
One of the most notable and useful critiques that Sonia and Stefanie discussed comes from Kelly McBride, media ethicist and Poynter’s Vice President for Academic Programs.
Interestingly enough, though, McBride argues that the article’s journalistic failures should not rest on Penn’s shoulders.
She blames Rolling Stone’s editors.
10 rules for writing trustworthy content
You and I will probably never be in a position to interview the world’s most notorious villain, but McBride’s suggestions for what should have happened are pretty darn useful for anyone in the content marketing game.
Which is why we put together 10

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Why the Time for All Businesses to Become a Production Company is Now

Over the last five years or so, there has been an oft repeated challenge to businesses and brands when it comes to content marketing: “See yourself as a publishing company.” Frankly, it’s a great recommendation (assuming your content is good and consumer-centric), and I feel it’s as relevant today as it was when the discussion…
The post Why the Time for All Businesses to Become a Production Company is Now appeared first on The Sales Lion by Marcus Sheridan.

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Rainmaker Rewind: Why Freedom Beats Money and Status

This week’s edition of Rainmaker Rewind features a fascinating new episode of Unemployable about freedom, entrepreneurship, and the value of experiencing life on your own terms.
As you’ll learn, Natalie Sisson has spent the last few years of her life building her online business while living out of her suitcase.

Natalie is, without doubt, a freedom advocate. She calls her audience “Freedom-seekers” and sports a t-shirt that reads “Choose Freedom.”
In this episode, Brian and Natalie discuss just how multidimensional freedom actually is, beyond the “digital nomad” lifestyle.
Plus, they’ll explore how a smart pricing strategy can free you from the tyranny of scale and help you achieve your particular business goals faster.
Click here to tune in to this eye-opening interview on Unemployable.
Feeling inspired? Here are a couple more episodes to really get your brain working …

In this episode of the new Mindset series on The Mainframe, Tony and Chris explain what having a productive mindset actually means, and why it is so important.
The Mainframe: The Mindset of a Marketer

In this episode of TubeTalk, Jeremy discusses the importance of the video content you create and the influence your videos have on your audience. He also covers outlining your production schedule.
TubeTalk: The Power of Developing a Video Content Calendar
And one more thing …
If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker.FM.
See you next week.

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Please, for the Love of God, Read This Post (Or How to Fight Content Fatigue)

Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.
Okay, I made that number up.
The real number is higher.
And the reason you’re smelling those content marketers, instead of eating up what they’re dishing out, is because we’re all experiencing “content fatigue”. Our content overload detectors are so sensitive that they’re being tripped up by even the slightest infraction.
In fact, I’m betting that if you read what we posted yesterday, your detector is going off like a Geiger counter in Chernobyl.

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What Could Happen if You Launch a Podcast in the Next 30 Days?

Let’s start with a question you know the answer to:
What do you need to build a successful online business today?
Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101.
Now another question you probably can answer:
How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day?
Isn’t it too … late?
No, it’s not too late.
But the reality of the content abundance all around us does mean that we cannot blend in and expect to stand out.
We must attract attention, be useful, and build trust.
In other words, we need to be remarkable.
And there is no better way to create an authentic connection with an audience than through a remarkable podcast.
Now I’ve got a question I bet you don’t know the answer to … yet.
If you launched a podcast today about your favorite topic in the entire world, where could you be five years from now?
Think about it for a minute. Let your mind wander.
While you’re thinking, I’ll quickly share my story.
Five years ago, I did launch a podcast about my favorite topic in the entire world: Indiana Hoosiers basketball.
I didn’t really know what I was doing — I was nervous and a little afraid — but I launched it anyway. And somehow I convinced a couple of guys I’d never

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The Hubcast 81: HubSpot Email Certification, Sidekick for Business & Multiple Users

The Hubcast 81: HubSpot Email Certification, Sidekick for Business & Multiple Users Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas. HubSpot Strategy In this week’s strategy section, Marcus and I…
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After Writing 500+ Pieces of Content and Analyzing the Most Popular Content Today, This Is What I Learned About “Engaging Content”

It’s been building to this point for the last 5 years…
I saw it coming. I was powerless to stop it…
What is it?
Shock. Your audience is in shock. Content shock.
They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute of every hour of every day. And you have to pay the price.
Because there’s a limit to the amount of content we can consume. More importantly, there’s a limit on the amount of content we’re willing to consume.
And we’ve become more discerning than ever.
Content that doesn’t engage your readers

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How to Add Suspense to Your Stories and Dramatically Improve Your Content

At a TED conference in 2008, music conductor Benjamin Zander talks about the story of Shakespeare’s well-known play, Hamlet.
In Act One, scene three, Hamlet finds out that his uncle killed his father. Now Hamlet must have his revenge.
As the play progresses, Hamlet almost kills his uncle, but pulls himself back. He has many opportunities to get rid of his uncle, but somehow doesn’t finish the job.
So, is Hamlet a procrastinator?
“No, otherwise the play would be over, stupid,” Zander says. “That’s why Shakespeare puts all that stuff in Hamlet — Ophelia going mad, the play within the play, Yorick’s skull, and the gravediggers. That’s in order to delay — until Act Five. Then, he can kill him.”
This is the power of suspense in storytelling: the end seems almost inevitable, but then there’s more — to keep the story going.
Let’s explore how this concept can dramatically improve your own storytelling and keep your audience completely focused on your content.
Suspense 101
In the video below, Zander explains how composers structure their music. They know the end point — and the notes they have to put in between the beginning and the end. Yet, they don’t quickly get to the end. Instead, they create suspense.
Zander demonstrates with Chopin’s Prelude, Op. 28, No. 4. in E Minor.

As Zander describes it:
“This is a piece which goes from away to home. I’m going to play it all the way through and you’re going to follow. B, C, B, C,

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Why We Need To Quit Going to Marketing Conferences If The Sales Team Isn’t Also Attending

As HubSpot announced their partner hotels this morning for their massive Inbound Conference coming up in November, I couldn’t help but cringe a little. Why? Simple: Because I couldn’t help but wonder how many of these rooms for Inbound will actually have members from their Sales Team, and not just those from Marketing. If this…
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Should you publish on Medium… or only on your blog?

You could focus on your own blog. 
You could guest post like a mofo. 
Or, you could live life on the wild side and publish your articles on Medium. 
Yes, Medium.
And no, not Medium, like, the television drama series with Patricia Arquette.
And no, not Medium, like, Hey y’all, my psychic medium told me to chat to my spirit friends when I feel lonely.
The Medium I’m talkin’ about is a different world all together.
This Medium is kind of like the magical island from Lost—a virtual isle that protects words and pushes ideas forward.

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