The Power of Teamwork and Collaboration

The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24.
On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of teamwork and collaboration.
Shortly after their chat began, the podcasting gods gave them a clear sign that they should end the call and resume working. So they did.
But to make this bonus episode a true bonus, they decided to give you a sneak peek at one of the bonus interviews inside of the course …
This episode ends with a short snippet of Jon’s interview with Jared Easley, whom you may know from Starve the Doubts and Podcast Movement.
Enjoy. (And if you want to check out the Pilot launch of the course, hop on The Showrunner email list.)
Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

All businesses are in the media business, whether or not they acknowledge it (or like it).
The Internet has rapidly changed how customers discover, research, and interact with companies.
You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.
You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.
Whether you are trying to build a thriving personal brand or create a business bigger than just yourself, it is essential to understand what makes a podcast get the attention it deserves.
Of course, this is not as easy as it sounds. It never is. And even smart podcasters make avoidable mistakes.
After creating podcasts myself and helping countless others do the same, I have discovered five common mistakes that hinder the growth and potential of promising podcasts.
Here are the five reasons that good podcasts fail to reach a wider audience and get the attention they deserve.
Reason #1: A lack of unique positioning
Prior to launching a podcast, you need to consume as many podcasts as you can within your market. Doing so will enable you to figure out your unique position.
Even the biggest markets have holes in them where you can enter in a unique way. It is from this place that you can build and

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The Right Way to Approach Branding Your Podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.
There is so much more to it, and it’s vitally important that you get it right from the beginning.
In the third episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss all of the following:

The inevitable awkwardness of hitting Record
Why Jon was right about choosing branding as the topic for this early episode
What is branding for a podcast, anyway?
How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
Practical tips for how to determine the right branding for your show
Why it’s essential to dive deep into the content already being consumed by your target audience
Does The Showrunner need branded moments?
Why Jerod decided to add a “cold open” to episodes of The Lede
What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Right Way to Approach Branding Your Podcast appeared first on Copyblogger.

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The Single Most Important Reason Why You Should Start a Podcast

What are the most intimate activities that you do on a daily basis?
Whoa, whoa, whoa. Back up. Not those activities. Okay, so I walked right into that one. My bad. Let me tweak that …
What are the next-most intimate activities you do each day?
Probably bathe and dress, drive to and from work, walk your dog, work out, etcetera.
These are activities that are important, often routine, and you typically do them on your own. You don’t broadcast them to the world or share them. If you do share them with anyone, it’s a spouse, a significant other, or a very close friend.
So … then why are Demian and I talking to you about content marketing while you shower?
And why is Robert Bruce telling you a story while you take your pooch for an afternoon walk?
And why is Sonia Simone answering juicy questions while you sweat and struggle through a treadmill workout?
Because you invited us.
That’s the power of podcasting.
The superpower of podcasts
Podcasts can perform so many functions:

They can educate.
They can entertain.
They can inform.
They can inspire.
They can garner laughs.
They can gather tears.

But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast.
Podcasts connect.
They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium.
The reasons for this are simple.
First, podcasts have a voice. Not the

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