How can you use HubSpot Lead Scoring to improve your teams’ sales funnel? Here we discuss what lead scoring is, what to score, how to score, & much more…
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You may love to write.
You may get a lot of positive feedback on your writing.
And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer.
But something is missing.
It’s difficult to balance writing for your existing clients and attracting new clients. Consequently, your writing income varies at different times throughout the year and the work you love to do never quite feels sustainable.
TET: the backbone of a sustainable writing business
Whether you’re just starting your writing business, or you’ve been building it for a while and are hoping to make it more financially secure, I have 15 tips that support a healthy, productive solopreneur venture.
To make the advice manageable, I’ll list five tips under three important categories for anyone working for themselves: Technology, Education, Tools (TET).
The success of a writing business depends on so much more than your ability to write.
Educating yourself on the business of writing and content marketing gives you a huge advantage over other (directionless) writers.
My TET Talk below — not to be confused with a TED Talk — will show you how the right knowledge combined with the unique value you offer clients can create a powerhouse business that allows you the freedom to be yourself and do work you care about.
Technology makes most modern writing businesses possible.
And getting set up with the right digital services doesn’t require a ton of technical knowledge. Instead, this section will focus on core business
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data.
The very best analysts practice the above principles every day in every dimension of their jobs. It is that practice that I try to discern when I do job interviews. When I see evidence of them in any candidate, my heart is filled with joy (and the candidate’s inbox is filled with a delightful job offer).
This post shares one application of the above skills. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business?
I usually ask them back: What are you trying to get done with your digital strategies?
There is no golden metric for everyone, we are all unique snowflakes!
That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.
But, what if we did not have that opportunity? What if I was pushed to answer that question with just a cursory glance at their digital existence?
While it is a million times less than ideal, I can still come up with something good based on my distillation skills, application of critical thinking, comfort in operating