Introducing Authorpreneur.FM: A Weekly Guide to Driving Business Results with Your Book

Authorpreneur: A successful businessperson who uses the massive power of books to drive revenue, generate leads, build a brand, and kick some serious butt.
Imagine this scenario: You walk into a potential client’s office with a business card and a firm handshake. You leave a half hour later with a “maybe.”
The next day, you walk into another potential client’s office and instead of handing him your business card, you drop your book on his desk …
Boom!
The sound of expertise
Did you hear that sound when the book hit the desk? The client did. It’s the sound of expertise. It’s the sound of credibility. It’s a sound everyone in the world knows.
And guess what? You probably just gained a new client.
A well-researched, well-written, and well-marketed book is the best business card you will ever have. There simply is no better way to drive leads and revenue for your brand.
Authorpreneurs understand this. Authorpreneurs live this. Authorpreneurs make millions from this.
Want to join them?

Maybe you have already written a book and just need some marketing tips to take things further, or maybe you haven’t even written your book yet. It doesn’t matter.
I’ve started a new podcast on the Rainmaker.FM podcast network; it’s called Authorpreneur, and it gives you an exclusive look into the business of using books to drive revenue and build your brand.
Each episode features an interview with a successful Authorpreneur who uses books to grow his or her business.
Here are just a few of

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David Meerman Scott on the New Rules of Writing (and Profiting From) Great Books

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.
David’s advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of ten books — three of which are international bestsellers.
The New Rules of Marketing & PR, now in its fourth edition, has been translated into 26 languages and is used as a textbook in hundreds of universities and business schools worldwide.
It is a modern business classic, with more than 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and his latest hit book The New Rules of Sales and Service.
He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.
In this episode of Authorpreneur, host Jim Kukral and David Meerman Scott discuss:

How David’s writing drives his speaking business
David’s business model of taking stock in businesses
How he actually makes money from his books
Why David doesn’t take book advances
How he ramped up his speaking fees over time through writing more books
How David comes up with new ideas for books
Why speaking is a skill that needs to be practiced and honed

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing

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How Jay Baer’s Books Have Opened Doors to Keynote Speaking Gigs Around the World

An experienced pro, Jay Baer has given hundreds of insightful, humorous presentations world-wide to audiences as large as 6,000. He’s a renowned business strategist, keynote speaker, and a popular emcee and event host.
Jay is also a New York Times bestselling author of four books who travels the world helping businesspeople get and keep more customers. He has advised more than 700 companies since 1994, including Caterpillar, Nike, and thirty-one of the Fortune 500.
Jay is the Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
The Convince & Convert Media division produces one of the world’s biggest (and best) content marketing blogs, multiple podcasts, and many other education resources for business owners and executives.
In this episode of Authorpreneur, host Jim Kukral and Jay Baer discuss:

How Jay turns his books into keynote speaking gigs all over the world
The perils and rewards of living on the road as a professional speaker
How Jay comes up with killer book topics and speeches
Jay’s plans for creating passive income from courses and training modules
Why being a great speaker is really about being a great entertainer

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Jay Baer’s Books Have Opened Doors to Keynote Speaking Gigs

Original Source

How Author and Speaker Michael Port Drives His Business with Books

Michael Port has been called an “uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, which he thinks is cool because he may be the only former professional actor to also be a New York Times bestselling business author.
Michael has written five books including Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect, and the New York Times bestseller, The Think Big Manifesto.
He’s been on virtually every television network, and these days can be found keynoting conferences around the world on how to get booked solid or performing his one-man show, The Think Big Revolution.
In this 50-minute episode of Authorpreneur, host Jim Kukral and Michael Port discuss:

How books have changed Michael’s life and career
How books are Michael’s #1 marketing strategy
How Michael uses his books to get more speaking engagements and customers
Specific business model concepts about making money from books
Why Michael traditionally publishes his books
How to deal with negative book reviews

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Author and Speaker Michael Port Drives His Business with Books appeared first on Copyblogger.

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