The Secret Tactic All Successful Online Marketers Use

Have you ever wondered how sites like Copyblogger succeed?
There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?
Because most online marketers fail to create communications that inspire action from their audiences.
Yes, writing well matters — as well as engagement, landing pages, design, etc. But they are not the single most important element that gets your audience to act.
There is a tactic that professional online marketers use that has proven over the years to work better than any other — a tactic so powerful that we have created a new podcast to help you incorporate it into your marketing efforts.
So, what is this tactic? Read on to learn more …
The power of exclusivity
Exclusivity is defined as being limited or hard to access, restricted to those of wealth or prominence.
And we see it manifest itself in a variety of ways.
From the people who spend a small fortune to obtain a credit card in a certain color to the ones who go into debt just so they can have access to a VIP area.
Exclusivity is a very powerful motivator to get people to act. Fundamentally, it is about charging a premium for something that is limited and hard to obtain, but it’s more than just money.
In most cases, exclusivity is designed to reinforce our egos, helping us define the perception of ourselves by appealing to our desire to be unique and special.
This is why exclusivity

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Is the Novel Dead? Part Two

In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …
Is the novel dead? And maybe a more up-to-date version of that question is, did the internet kill books?

Of course these are famous — almost cliché — theoretical discussions that writers often chew on over stiff drinks, and they raise hackles for those of us who adore them.
What you won’t find here is a highbrow literary dissertation, or even a very strict definition as to what the novel is or isn’t. But you will find a lively discussion between friends who care about the writing life and its future.
Robert Bruce is a writer, voice actor, and copywriter, as well as the Vice President of Rainmaker Digital and the guy who runs the Rainmaker FM podcast network.
Adam Skolnick is an award-winning journalist, author, and a returning guest on the show. His first book, One Breath, was published by Crown last January, and his work has appeared in publications including Playboy, The New York Times, and many others.
If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews as soon as they’re published.
If you missed the first half of this show, you can find it right here.
In Part Two of the file Robert, Adam, and I

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How Jay Baer Is Navigating New Waters with His Latest Digital Product

This week’s guest on The Digital Entrepreneur wants to hug you … even if you hate him! He founded one of the world’s most popular online resources for marketers and business owners, hosts one of the world’s most influential social media and marketing podcasts, and is the author of several exceptional books. He is … Jay Baer

In this 37-minute episode, Jay Baer and I discuss:

How the real estate market crash in 2008 led him to where he is today
His most humbling time as a digital entrepreneur, which he is currently going through as he develops his first online course
Jay’s guidance on how to balance advice from others and your own ideas about how to do things when those two conflict
The one technology tool that contributes the most to his success as a digital entrepreneur
What he believes holds every digital entrepreneur back
Why he’s adding proactivity and wisdom to the business development process

And much more.
Plus, Jay answers my patented rapid-fire questions at the end of the episode, which unveiled which email newsletter he can’t go without and his productivity hack to get more work done.
Don’t miss it.
Listen to this Episode Now
The post How Jay Baer Is Navigating New Waters with His Latest Digital Product appeared first on Copyblogger.

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The Efficient Approach to Marketing Your Business with Content

A note: My first book comes out later this month! Here’s an excerpt from one of the chapters. To get early access to the whole book, look for the link to The Book Factory at the end of this post.
If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun.
Content marketing works when you create useful, interesting, and engaging information consistently over time. It’s all about showing up reliably and being helpful every single time.
Sounds daunting, doesn’t it? Are you wondering what in the world you’ve signed up for?
Well, don’t worry. From here on out, everything I’ve written will teach you an efficient approach to your ongoing content creation process. Because if you’re going to use content to market your business, you’re going to need to be in it for the long haul. We’re going to make your journey as pleasant and productive as possible.
How to set yourself up for efficient content creation
It’s just us here, so let’s be perfectly honest. Efficient content creation is appealing to you, isn’t it? So let’s explore how you can become the most efficient content creator out there.
It all starts with setting up an environment where content creation can

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