A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize?
Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011.
Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.
Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do …
In this 60-minute episode of Editor-in-Chief, host Stefanie Flaxman and Tim Anderson discuss:

The art of using Twitter
The difference between a “beer geek” and a “beer salesman” (and why a “beer geek” is more powerful)
How MasterChef helped build Tim’s career, even though there was no monetary prize
How to continually maintain your status as a likeable expert
Whether or not Tim is an Editor-in-Chief (or an Editor-in-Chef)
A key ingredient to success as a media producer (it’s more than hard work)
How Tim’s focused strategy led to his book deal
Who you want to include when building a business team
Updates to Stefanie’s definition of an Editor-in-Chief
Why podcasts are even more popular than matcha green tea

Click Here to Listen toEditor-in-Chief on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson appeared first on Copyblogger.

Original Source

On Taking Responsibility for All of the Communication You Put Out Into the World

I’d like you to take a trip back with me for a moment to first grade. Specifically, when I got my first report card during my first marking period in first grade.
Like both my mother and father before me, I received a certain comment in the miscellaneous section of my report card.
I got average to good marks in all the subjects I was learning at that time, along with this extra note …
Talks too much.
That’s fair enough. I didn’t understand that at certain times it was just more appropriate for me to shut my mouth. Now, in my adult life, I do understand the value of just shutting up.
I actually value listening more than talking now, and I often say there’s a time for talking and an equally — if not more important — time for listening.
Why we fear mistakes
In first grade, however, my teacher needed to communicate to me and my parents that I talked excessively.
She had every right to express that bit of criticism in hope that I would change my behavior. But it was a blemish on an otherwise strong report card.
It was a behavioral mistake I made, and the comment pointed out that it would be preferable if I talked less.
And so, at a very young age, we learn to fear mistakes. We fear the criticisms that mistakes evoke.
It’s understandable that you don’t want to be recognized for your errors.
I think the criticism on my report card would have

Original Source