How to Succeed in Online Education (On Your Own Terms)

There’s a huge shift happening in the world of on-demand online education.
It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.
Brian Clark saw an interesting article in Fast Company recently about jobs of the future. One job description caught his eye — there will be a large need for “freelance professors” as teaching moves into the on-demand realm.
From the article:
“The continued growth of online courses and the introduction of alternative accreditations will spawn a growth in freelance or independent professors. By 2025 all you need to start your own university is a great online teaching style, course materials, and marketing plan.”
This is what we predicted, and have been preparing people for, since 2007 with our Teaching Sells course. The difference being that the field is becoming littered with VC-backed education platforms that want you to make them rich rather than building your own platform and audience.
Yep … digital sharecropping comes to online education. Have we learned from the lessons of Facebook, Amazon, and Apple? Do you really think they have your best interests at heart?
In this 11-minute episode of New Rainmaker with Brian Clark, we’ll cover:

The mainstream acceptance of online learning
Why you haven’t “missed the boat”
How to make a living with online education
What to be aware of and what to beware of
The truth about leveraging a VC-backed platform

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
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How to (Rapidly) Build an Audience with Content Syndication

Content syndication is sort of like guest posting on steroids. You get all the benefits of guest posting without the work because you use one article to show up on different websites.
But which websites you publish on matters. Which is why host Demian Farnworth asked Belle Beth Cooper to come on today’s special interview edition of Rough Draft.
Belle’s articles have been syndicated on Business Insider, Fast Company, and Lifehacker. On average, her articles were generating tens of thousands of views, several thousand social shares, and driving a ridiculous amount of traffic back to her website.
She’s Demian’s textbook example of someone who’s grown an audience through content syndication. So, naturally, she’s a great resource — full of tips, wisdom, and useful warnings about what not to do.
In this 20-minute episode of Rough Draft with Demian Farnworth and Belle Beth Cooper, you’ll discover:

One thing you must do when a big site re-publishes your article
The trick to driving traffic back to your site from syndicated content (your byline won’t do it)
Why content syndication won’t ruin your Google rankings
How to keep your syndication relationship alive with a big publisher
What never to do with syndicated content

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to (Rapidly) Build an Audience with Content Syndication appeared first on Copyblogger.

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Mad Marketing 56: Daily Content Marketing Metrics, Local SEO Tips, and More

It’s podcast time again my friends! And in this episode of The Mad Marketing Podcast, we’ll be discussing: -The need to love what you’re talking and teaching about, otherwise you certainly won’t like Content Marketing -A great post on the Content Marketing Institute blog entitled: “A Crash Course in Narrative Podcasting and Why You Should…
The post Mad Marketing 56: Daily Content Marketing Metrics, Local SEO Tips, and More appeared first on The Sales Lion by Marcus Sheridan.


What Makes the Difference Between Success and Failure Online?

Running an online business seems simple. All of those guru-type people make it sound that way. But what happens when it isn’t?
On paper (or in pixels), it all looks pretty straightforward.
Start an online-based business around helping people reach a certain goal. Maybe it’s a fitness goal, or a parenting goal, or learning a new professional skill.
Online education is exploding, so we know that more and more people are looking online to learn a task or skill they care about.
Some people seem to start a small site, gather an interested audience, and then before you know it they’re making a living with a course, a coaching program, or even a simple ebook.
But when you try it … it’s not so simple.
(It wasn’t so simple for me, either. Not by a long shot.)
There are still some widespread myths about how people make — or don’t make — a living with an online business.
In particular, there are two ways of looking at online business that are equally unrealistic. They’re really two sides of the same delusional coin.
Myth #1: Online business has magic powers
Of course, we’ve all seen the hype-y pitches:
Make millions in your underwear by starting a business on the Internet!
Can you actually make millions in your underwear? Sure you can — if you put the time and effort in to build a sustainable business, and the right pieces (right market, right reach, right product) are all aligned.
Some days, to tell the truth, you’re making money in

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HubSpot Custom Module – Cutomizable Timed Pop-Up

HubSpot Custom Module – Customizable Timed Pop-Up If you’ve ever wanted to add a customizable timed pop-up on a COS page you have in HubSpot, then this tutorial with George B Thomas can help. We’ve got the code for you (keep reading—you can download it for yourself) to get the main functionality set up, then…
The post HubSpot Custom Module – Cutomizable Timed Pop-Up appeared first on The Sales Lion by Marcus Sheridan.