Meta ads strategy. Ideas to use in your 2023 campaigns.

Takeaways

Idea 1: Use “voice of customer” research to target the right audience.Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them.Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand.Idea 4: Add video to your ads to help boost engagement and conversions.Idea 5: Go bigger with Lookalike Audiences.

Do you have a Facebook ads strategy?

It’s a question that strikes fear in most business owners.

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But why?

What about Facebook ads make them

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Tool roundup: Best email marketing software for small businesses

If you’re newer and not in need of rich feature sets:

MailerLiteDripConvertKitConstant ContactMailChimpAweber

When you’re serious about email marketing:

KlaviyoActiveCampaign

Now let’s get into WHY!

You’ve heard about the impact email marketing can have on your marketing strategy, but:

You haven’t quite figured out where to start.

You know you need a good email service, but with so many email marketing software options on the market, you have no idea which is right for your small business.

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If this sounds like you, you’re in the right place. By the end of this article, not only

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5 key elements of high converting landing pages (with examples)

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source.

Here are the 5 primary elements in place on all high-converting landing pages:

Menu / Global navigation links are removed.There’s just ONE call to action.The headline grabs attention. It is neither boring nor shocking. (See tutorial!)The benefit of the offer is

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5 best landing page builders for generating conversions

Takeaways

Our top recommendations: ConvertFlow, Unbounce, Canva, LeadPages and Swipe Pages (for mobile)The best landing page builders are user-friendly and offer plenty of optimization features, like mobile responsiveness, customizable visitor segments, contact profiles and integrations Landing page creation tools save you from trying to find, hire and keep working with a developer, who may be expensive

Landing pages convert between 8 and 25%.Compare that to 1 to 3% for home pages.

If you want to give your customers a clear direction to go in…

So they buy…

Then you need to use

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8 lead generation ideas you can use to grow your email list

Start an email newsletter. Share a gated free guide. Share a gated discount code. Email-gate your free trial or free tier / product. Create a gated free report.Create a quiz, and email-gate results. Use social ads, with email capture built in.Create and promote an email-gated free course.

When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation.

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