Being a digital marketer or copywriter back in 2010 was just a tad different from today. A thousand likes and…
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How to Get More Traffic with SEO
If we spend time and effort creating content to get more traffic, SEO becomes an unavoidable subject. SEO plays a…
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What Profitable Digital Businesses Hope You Won’t Discover
How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come…
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Why Writers Don’t Seem Hireable (and How to Get Hired)
This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career….
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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel
I still clearly remember the first sales position I had when I was in college. Picture this: I was selling…
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Do the Right Thing for Your Business … and Your Audience
This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what Read More…
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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills
At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said Read More…
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Turn Off Bad Pop Music and Turn On Good Marketing Strategy
This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any Read More…
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Is There Still a Difference Between Marketing and Selling?
Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this Read More…
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Ethical Marketing in an Age of Creeps
The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than Read More…
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