Compare these 2 pop-ups side by side:
They’re exactly the same – except for the headline.
Which one do you think converts better over at TimGrahl.com?
I’ll tell you soon.
But to attempt to answer that question, we need to think through this:
Should you ask questions in your copy?
Should you “get personal” or establish familiarity in your copy?
What happens when a button does or doesn’t reflect a headline? (take a look at the opt-out button above to see what i mean)
Should you ask questions in your copy?
Questions are tricky things.
The words you use