Going to Social Media Marketing World? Brian and Sonia Would Love to See You!

Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be Read More…
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How to Attend an Industry Conference Like a Boss

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.
While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.
How do you retain it all, but still have fun? That’s what this episode of The Lede is all about.
In this 22-minute episode of The Lede, you’ll discover:

Why a pre-conference game plan is essential
What to do with speakers you have never heard of before
How to bail on a presentation that sucks (without making a fuss)
The action-oriented note-taking strategy
The problem with tweeting during a presentation
How to decompress after a conference
The perfect time to publish a post-conference summary blog post

Click Here to Listen toThe Lede on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Rapid-Fire Takeaways from Authority Rainmaker

Authority Rainmaker came and went two weeks ago, but its impact is still being felt.
In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
Among the speakers Jerod and Demian discuss:

Dan Pink
Scott Brinker
Pamela Wilson
Sonia Simone
Ann Handley
Bernadette Jiwa
Chris Brogan
Sally Hogshead
Danny Sullivan
Michael King
Joe Pulizzi
Sean D’Souza
Joanna Lord
Scott Stratten and Ryan Deiss

And, of course, Henry Rollins — though they save the majority of the Rollins talk for next week’s follow-up episode.
Click Here to Listen toThe Lede on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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The Introvert’s Guide to Surviving an In-Person Conference

Tonight kicks off our Authority Rainmaker conference in Denver, Colorado, and many of us are terrified.
Here’s the thing: we’re a company mostly made up of introverts.
We all fall somewhere on an “introvert’s scale” that ranges from extreme discomfort in social settings, to mild dread, to slight concern before entering a packed room.
So an event like Authority Rainmaker tests us. It gives us a chance to practice extroversion, even if it’s just for a couple of days.
If your personality leans more toward introversion than extroversion, I have five tips that will help you the next time you need to act like an extrovert on command.
1. Take a deep breath
If you’re a true introvert, large events can make you feel like you’re under attack. You walk into a massive space with lots of people, noise, and activity. It’s hard to know where to go first.
There’s no navigation menu at a networking event.
Before walking into a room like this, take a few deep breaths. And I don’t mean right outside the door, while looking in.
I mean before you even leave your space to go to the event.
Take a few quiet moments to close your eyes, breathe deeply, and center yourself.
After the event is over, you can come back to this quiet place. For now, visualize yourself enjoying the event, meeting new people, and smiling, laughing, and having a great time.
Cement those images in your mind by taking a few deep breaths while you visualize them.
Then open

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