Seth Spears and Katie (the Wellness Mama) are a dynamic husband and wife team with booming online businesses.
And those businesses are built on the Genesis Framework.
Their reasons for preferring StudioPress products differ. Seth’s reasons are technical, and Katie’s are practical.
Let’s hear from Seth and Katie about how their businesses are both thriving by using the Genesis Framework.
And if you’re ready to make the most of the Genesis Framework in your business, take a look at our first StudioPress Workshops class. Doors are open this week only!
How did you get started on the Genesis Framework?
Seth: I’ve been a long-time StudioPress user.
I actually purchased the Pro-Plus theme package in November of 2009, so before Genesis was even around.
Back then, I had just started client consulting and a little website design work for small business owners and bloggers, and was looking for the best deal I could find on well-made premium WordPress themes.
It just so happened that StudioPress had some pretty good-looking ones that would work with a little basic customization for a few projects.
I think it was fall of 2010 when we moved WellnessMama.com over to Genesis.
Over the years, we’ve used and customized several different Genesis child themes, including “Pretty in Pink,” “Balance,” and the current theme, which is a completely custom design that started out as the “Sample” child theme.
Although I started using StudioPress and the Genesis Framework because of the beautiful designs offered, we’ve continued to use and recommend them over the years because
Category: StudioPress Workshops
How Bill Erickson Combines Content and the Genesis Framework to Build His Business
Bill Erickson is an Austin-based WordPress developer who’s contributed to the WordPress community since way back in 2006.
And his platform of choice for developing on WordPress?
The Genesis Framework. Bill has even contributed to the core Genesis Framework code.
We sat down with Bill to ask him a few questions about his work.
Here’s what he told us:
Stumbling into the benefits of good content
Bill: I’m a developer who focuses on building websites using Genesis. I spend my days solving problems, and I document many of these on my blog.
I started doing this primarily to help myself — it’s much easier to search my blog for a tutorial I’ve written than to try to remember which site I built a certain feature on, find the files, then search through them for the relevant piece of code.
But I soon realized the majority of my site’s traffic comes from long tail keyword search results, and people land on these blog posts. I was turning the knowledge I gained into content, which drove more people to me so I had more work to do.
It also helped strengthen my authority — both in the eyes of Google and in the eyes of clients.
Many of my clients say, “Every time I Google something about WordPress or Genesis, your website comes up. So when it was time to rebuild my website, you were my top choice.”
What’s the big benefit of the Genesis Framework?
Bill: As a developer, Genesis allows me to build secure