Category: Freelancing

Copywriting jobs: How to find them if you’re a new freelancer

Takeaways

Finding copywriting jobs requires strategy and a commitment to taking actionThere are a variety of places to find jobs; the only way to know if they work for you is by testing them outEnsuring you’re getting in front of your ideal clients is a key piece in finding your first copywriting job

It’s completely normal…

If you’re a new freelancer, the main thoughts swirling around your brain are probably,

“How am I going to find clients?”

“Where am I going to find them?”

“How long is it going to take me to

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Website copywriting 101: A guide to writing for the web

Website copywriting is the process of using words to drive action for websites. Around these parts, we also call it conversion copywriting.

What is website copywriting?

Website copywriting includes the words on a home page, services page, product page, landing page, and sales page.

Not to be confused with content writing, website copywriting is about action.

The words on your website are tasked with converting visitors by getting them to take the desired action.

Your website is your online sales machine, and your website copy is your online salesperson.

How is writing for

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Analytics questions all copywriters should ask their clients

Takeaways

Asking your clients the right analytics questions and gathering all the data means you’ll never have to guess when writing copyYour clients will use data, like conversion rates, to assess how well your copy is performingKnowing what kind of analytics your client has will help you clarify the scope of your project Having data that shows the results of your copy will increase your credibility in the eyes of prospects

Why should you ask your clients for their analytics?

Because people love data.

Even though the mention of it

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Best copywriting niches in 2022 for new freelancers

A copywriting niche is when a copywriter only writes for a specific market or industry.

For example, you can choose to only write for eCommerce businesses or only for SaaS companies.

What is niching?

To niche or not to niche – that is always the question.

There is no right or wrong answer to this. Some freelance copywriters do quite well as generalists.

But others prefer to niche in a specific industry to help them grow their business.

Let’s cover two definitions first:

These are really important for you to understand

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How to become a copywriter this year (without any experience)

Takeaways

To become a copywriter, first, make sure you understand what a copywriter is – and what it’s notProfessional copywriters don’t just sit down and start writing copy. They have a processThere’s one key to your success. It’s simple. But it’s not easy

So, you’re thinking of becoming a copywriter in 2022…

I’m not surprised. In addition to all the shifts in the workforce since the pandemic, according to Google Trends, there’s also been a steady increase in worldwide interest in copywriting since 2015.

Source

And it’s a pretty great career path.

Of

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I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​

In 2019, I got booted off Upwork.

(More on that another time.)

Not long after, the one client I could count on to fill my calendar emailed to say they were moving most of their activity in-house.

They were ‘sorry’. But there simply wasn’t enough work to go around.

*Cue the alarm bells.*

Then came the pandemic. And with it came the budget cuts and more templated apology emails.

Just like that, my calendar began to look as empty as the toilet roll aisles. I had no income. And in my mind, no way

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How I made money in high school by convincing companies to pay me big bucks for copywriting

In 2015, my mom got really sick.

She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong.

Still, she was working two jobs. Day in and day out. A true superhero, really.

And if things weren’t bad enough, my father came home one day with even more bad news: he’d gotten laid off from work.

Which meant that my mom had to become the sole provider of our household until he figured something

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How a busy freelance writer reduced burnout and increased vacation time

It was the fall of 2020, and the effects of COVID-19 were coming to a head. 

I was homeschooling my second grader every day – something I swore I’d never do. Teaching her meant I had to do the second thing I swore I’d never do again (at least without a calculator) – math. 

Have you tried to figure out this newfangled Common Core math approach? It’s a nightmare for anyone over the age of 20 that self-identifies as a “words person.”

Sheesh.

Also, childcare wasn’t exactly a thing during the height

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I despise cold pitching. Here’s how I made $19,000+ in 46 days from referrals alone… without sending a single cold email.

“Don’t talk to strangers.” 

That’s the earliest advice I remember being given. 

It’s also the one I followed most strictly. But not because of my parents.

Nope. What truly cemented it as an immutable law in my tiny four year old brain was a puppet show put on by the police for my pre-kindergarten class.

It started innocently; a group of woolen anthropomorphized puppies and kittens with buttons for eyes were happily playing at the park…

… then a puppy talks to a stranger. And gets abducted.

Dark twist for a bunch of four

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How rest – not hustle culture – made me a better copywriter.

Imagine you’re a canary in a coal mine:

You’re healthy as you enter the mine – full of joie de vivre. Singing to your heart’s content as you enter into the darkness. Fluttering your wings as only birds like you can.

Later, you exit the mine. Except now you’re:

Covered in soot. Frail from disease. Your song is gone.

And you’re no longer able to do what you’re uniquely qualified as a bird to do:

Fly.

Was it you that made yourself sick? Or was it the coal mine?

To most of us, the answer

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