Master These 7 Essential Elements for Winning Content [Infographic]

Content marketing — ugh, amirite?
We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.
But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.
I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.
But it turns out — luckily for all of us — that writing is a learnable skill. And content marketing isn’t nearly as complicated as some people make it out to be.
Content marketing is easier when you break it down and build it back up
It’s what I teach in my new book, Master Content Marketing. It’s written for people who need help getting started with content marketing, and it features the seven elements in the infographic below.
Master Content Marketing is available now. If you purchase it this week, you’ll get an invitation to an exclusive webinar for early readers. Just sign up for the free bonus materials at the secret link you’ll find in the book.

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Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic]

“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe”
So, who’s responsible for taming wild words and presenting them in a straightforward format that’s engaging and educational?
Content editors, of course.
A content editor aids in the effortless comprehension of a writer’s message, and in today’s infographic, we’ll explore the content editor’s universe to discover key takeaways you can use the next time you review and refine a piece of writing.
Free cosmic goodness to share
Make sure to scroll to the end of the post to get the code to share this beautiful infographic on your own site for free. We have a SlideShare presentation following the infographic that you can embed as well.

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3 Sources of Fuel for Sophisticated Content Marketers

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.
Once you hear those words, relief sets in.
If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”
It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.
“Considerate” and “respectful” are more concrete and less subjective than “nice.”
And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to seduce blog readers and win clients
How to make winning infographics without risk
How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.

No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

Writing is hard work, so it can be quite disappointing if you’ve been writing content for your site for a while but it’s not attracting the right clients and customers to your business.
As Pamela Wilson said yesterday, “Content marketing results happen slowly, and they happen over time.” No one can speed up the process, but Henneke has

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11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]

Cornerstone content is the foundation of your content marketing plan.
It will help you establish a clear picture of the specific problems you can solve for potential customers.
As I said in Your Cornerstone Content Blueprint: Answers to 9 Common Questions, it can also help you achieve some even bigger goals, including:

Getting links to your website
Finding new readers
Attracting subscribers
Ranking in search engines for competitive keywords
Highlighting archived material

Accordingly, cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website.
In this article, we’re going to explain the 11 essential ingredients of a cornerstone content page and present everything you need to know in a handy infographic.
If you want to work on your own site’s cornerstone content with the help of the Copyblogger team, sign up for our Content Challenge below the infographic.
1. Keywords
The first step is keyword research.
A cornerstone content page will help you rank for keyword phrases in search engines.
Select 8 to 12 keyword phrases and create a cornerstone content page for each one.
Your group of keywords will also loosely define your area of expertise, which helps you build authority.
2. Headline
The headline for a cornerstone content page is built around a keyword or keyword phrase. Look at these examples from our own cornerstone content pages:

Content Marketing: How to Build an Audience that Builds Your Business
Keyword Research for Web Writers and Content Producers
Landing Pages Turn Traffic into Money

Each keyword phrase begins the headline, but remember that the rules of good headline writing still apply.
Also, the

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