Category: Sales Professional

7 Ways Content Marketing Can Dramatically Benefit Your Sales Team Without Actually Ever Making a Sale

Would content marketing be worth it if you never actually made a sale from it? The quick answer to this question would appear to be “no”—but as many organizations have found out, the act of producing content can have a dramatic impact on a sales team, well beyond the simple definition of how you or…
The post 7 Ways Content Marketing Can Dramatically Benefit Your Sales Team Without Actually Ever Making a Sale appeared first on The Sales Lion by Marcus Sheridan.

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The Big Pill that Sales Professionals Must Swallow in the Digital Age

If we look back at the history of the world, one can see countless examples of how the leaders of a previous generation are always the slowest to adapt to the next one. That’s just the way it goes. And when it comes to veteran sales professionals, this could not be any more true. Fact…
The post The Big Pill that Sales Professionals Must Swallow in the Digital Age appeared first on The Sales Lion by Marcus Sheridan.

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Why Sales Closing Rates Mean Less Than Ever in 2016 and Beyond

For many, many years, sales closing rates have had a major impact on businesses all over the world. If a consumer or prospect walked in the showroom, store, or office(or even called on the phone)—the skills of the sales person were everything. Case in point, let’s look at the automotive industry as an example. In…
The post Why Sales Closing Rates Mean Less Than Ever in 2016 and Beyond appeared first on The Sales Lion by Marcus Sheridan.

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