There’s a simple way writers can work less and earn more: Productize your services. That service you deliver as a bespoke…
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Category: Service Business
15 Ways to Be a Wiser Content Marketer
It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better….
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3 Powerful Strategies for Pain-Free Client Relationships
When you’re a freelancer, your clients impact everything. Who you choose to work with (and how you choose to work…
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Get Copyblogger to Tell the World Just How Great You Are
Hey, writers! Whether you’re a freelancer, an employee, or you write content to support your business, you might find it…
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Copyblogger Certification Is Open to New Writers (Limited Time)
Heads up: We just opened the doors to enrollment in our Copyblogger Certification program. If you’re a writer with a…
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Getting Comfortable (and Effective) at Selling Your Product or Service
This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On Read More…
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10 Service Business Essentials that Help You Win Clients with Confidence
Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take. Read More…
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Join Us for a Live Workshop on Modern Email Marketing
The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for Read More…
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7 Unusual Signs on the Path to a Breakthrough
It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop Read More…
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Free Workshop *Today* on an Awesome New Content Tool
First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why Read More…
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