A user journey example if you’re new to the term “user journey”

A user journey — also called buyer’s journey, user flow or user experience — is the experience a user has when interacting with your brand.

A user journey map, or user experience map, is the visual representation of this experience.

What is a user journey?

In an ideal world, your prospects would automatically find your website, read your home page and move straight to the CTA to buy your product or service.

But the world we operate in is far from ideal.

Your customer’s journey will not be a straight line

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The best abandoned cart emails in 2022 (examples & tips)

Abandoned cart emails are emails sent to customers who add items to their shopping cart but leave the site before the checkout process.

Abandoned cart emails are also called “cart recovery emails” or “cart abandonment emails.”

And some email service providers (ESPs) call them abandoned checkout emails even though they’re really abandoned carts.


I know…

Just check with your email marketing software to find out when they trigger an abandonment email.

And here’s why your shopping abandonment research efforts are worth it…

Average shopping cart abandonment rate… high. Revenue recovery opportunity… SUPER

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Abandoned cart email example (+ 6 more) for your swipe file

Before we dive into each abandoned cart email example, let’s clarify what abandoned cart emails are. 


Abandoned cart emails are the emails you send to your customers when they have left their shopping carts without completing a purchase.

They’re also called “cart abandonment emails” or “cart recovery emails.” 

You can send the emails automatically or manually.

The purpose of an abandoned cart email is to remind your customers to complete the transaction they started.

You may also use it as a tool for upselling by offering additional products or services.

Now let’s dive into

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The new SEO for SaaS

The new SEO for SaaS

SEO had its heyday. 

The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it. 

But then it became saturated with competition. 

And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost.

And sure – with time, resources and investment, you can boost traffic organically, with SEO efforts.

But is it the right traffic? A quick look into organic traffic conversion rates can answer that question…

“Very small, negative ROI.”

The reality of the negative return on effort with

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Email Segmentation 101: A beginner’s guide to sending better emails

Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments.

When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively.

What is email segmentation?

Email segmentation is more than just dividing your list between ‘active’ and ‘inactive’ subscribers and sending an email blast.

It’s also more than simply slapping a [FirstName] merge tag in the subject or the opening line to claim

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What is the CTR average for emails? And how to improve yours.


There is no single CTR average for emails. Several factors influence this number.Reviewing existing data will give a good indicator of what your CTR average should be based on your industry and the types of emails you’re sending.You can take specific steps to improve your CTR and boost conversions.

Smart copywriters and marketers understand the importance of data when writing copy.

And when it comes to emails, there are few metrics more important than your click-through rate (CTR).

“Click-through rate, or email click rate, is the measure of how many people

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What is copywriting? Why it’s critical to your bottom line.

Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson.

Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue.

That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and your bottom line.

What is copywriting?

Writing persuasive words that motivate readers to take action is called copywriting.

The sole purpose of copywriting is to get the reader to take the desired action (or “convert”).

Copy that gets the

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Are you a content writer or copywriter? There’s a difference. And it matters.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

While most writers know these definitions, the line between the two can get blurry. Especially when you find yourself writing for both.

Content writing. Copywriting. Same diff right?

Not quite.

The difference between content writing and copywriting comes down to how they’re written. The end goal of the writing affects how the writer creates the piece and the skills needed to do

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Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic.

A “hard no” was what we were up against. 

But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing.


It was nearly Black Friday, and my partner in this endeavour Angela Stojanov, another acquisition lead here at Copyhackers, was determined to convince our colleagues – our very skeptical colleagues – to advertise on Facebook.

Ange floated a casual: “hey, we should run Facebook ads for

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Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.”

But what sort of impact does a table have on a major life decision like buying a condo?

As innovation consultant Bob Moesta found out, quite a lot.

The table helped shape the winning offer – which included more than just the condo.

And the table provided critical insight into the condo buyers’ mindset.

And yet, a detail like a dining room table isn’t something you’d typically find on most marketers’ beloved buyer persona and ideal client

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