Imagine with me for a second … someone has just arrived at your website, and this person has no idea…
The post How to Create Cornerstone Content That Google Loves appeared first on Copyblogger.
So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date.
Not this time, internet.
Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus he gets a little snarky, which you never want to miss.
On Tuesday, our friend Jon Nastor showed us how we can actually get listeners for our podcasts. It’s a useful thing to know, since the #1 question on the minds of new podcasters is: “For the love of all that is holy and good, is anyone ever going to hear this thing?”
And on Wednesday, Loren Baker helped you figure out why your site is slower than a slug on Xanax … and how to fix it. Seriously, there’s moss growing on that thing.
Moving to the podcasts: On The Showrunner, Jerod Morris and Jon Nastor discussed sponsorships and affiliate marketing. On Copyblogger FM, I considered the fine balance between being precise with usage and grammar … and just being an annoying jerk. And on Unemployable, Brian Clark talked conversion optimization with Talia Wolf. “Conversion optimization” is another way of saying, “People will actually buy what you are selling,” so don’t miss that conversation.
That’s it for this week … enjoy the goodies, and watch out for April Foolery!
— Sonia Simone
Chief Content Officer, Rainmaker Digital
Catch up on
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content.
I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me.
Now, I know there are smart people who work on behalf of clients to get links through these outreach initiatives. Strangely, I’ve never received a link request from a smart person.
It’s usually just dopey people using bad email scripts and automation that some clown sold them on. They don’t even bother to modify the language, so you see the same lame emails over and over.
Outside of receiving compensation for a link (which I would never accept and is just a bad idea in general these days), I don’t see why any online publisher would agree to these requests. What’s in it for us?
So, if you’re looking to get links to your site for all the benefits that come with it (including enhanced search rankings), maybe you should try a different approach.
Let’s look at three that might work for you.
1. Guest posting
Not a new approach, certainly. But guest writing for relevant and respected publications remains one of the best ways to gain exposure to an audience that builds your own. And of course you’ll want, at minimum, a bio link back to your site in exchange for your content contribution.
Now, you may remember
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it?
There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too.
I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place.
When good websites link to you, those links are votes of confidence. Get enough votes and you win.
The hard part? Getting enough of the right links, from the right people. To do that, you need two things:
Great stuff to link to
Relationships with solid web publishers
We hammer you endlessly with advice on #1. Today I’m going to talk a little bit about #2.
The most valuable asset you have
When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets.
You have a website, hopefully on your own domain. You probably have some social media accounts. An email list is invaluable. You might have a blog or a podcast or a YouTube channel.
But there’s one asset that’s more valuable than any of those — your reputation.
Do people know who you are? And if they do, do they want to spend more time with you?
If the answer to either question is largely No, you have a problem.
Reputations are built with content, but maintained with relationships. If you publish good work and you are a good, honorable, and trustworthy human being, your