We’ve written about email on Copyhackers… a lot.
And for good reason.
In 2019, email still has the highest ROI of any marketing channel ($42 return on every $1 spent, according to Litmus). And McKinsey found that email is 40x more effective at acquiring customers than Facebook and Twitter – combined.
Email just plain works.
And here at Copyhackers, we take optimizing email… seriously. Very seriously.
We wrote about optimizing SaaS free trial emails, upgrading launch emails and sending B2B cold emails that actually work.
Yet… we’ve never tackled this beast: ecommerce emails.
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With Instagram’s growing user base, high engagement rate and increased Average Order Value (compared to Facebook), you already know that being present on Instagram is non-negotiable.
You post high quality product images, tag your products for maximum shoppability, post daily stories, have all the right hashtags, dabble in influencer marketing and endlessly fuss over your feed’s aesthetic….
Only then you’re left shaking your fists at the sky and cursing the dreaded algorithm because your post didn’t get much traction.
But when it comes to your Instagram captions, you slap together two
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I remember when Instagram was yay high. When we were just kids posting filtered photos of street graffiti.
That all changed when I signed on as YOGABODY’S in-house copywriter.
The company’s Facebook game was on point, but we wanted to give it a bigger go at selling our products on Instagram, too.
Whoa, whoa, whoa. You mean to say I can’t just use pictures of fit yoga women and the quote “If you can’t handle me at my worst, you don’t deserve me at my best” and call it a day?
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This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday, Read More…
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With the release of the Outfitter Pro Premium WordPress theme, Rafal Tomal and I have been talking a lot about ecommerce websites. Naturally, Rafal has great ideas about designing a t-shirt store, while I’m interested in how I can market an ecommerce store with, yes, geeky merchandise, but also robot kits and other nerdery for Read More…
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