Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture

With Instagram’s growing user base, high engagement rate and increased Average Order Value (compared to Facebook), you already know that being present on Instagram is non-negotiable.

You post high quality product images, tag your products for maximum shoppability, post daily stories, have all the right hashtags, dabble in influencer marketing and endlessly fuss over your feed’s aesthetic….

Only then you’re left shaking your fists at the sky and cursing the dreaded algorithm because your post didn’t get much traction. 

But when it comes to your Instagram captions, you slap together two

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How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products

I remember when Instagram was yay high. When we were just kids posting filtered photos of street graffiti.

That all changed when I signed on as YOGABODY’S in-house copywriter.

The company’s Facebook game was on point, but we wanted to give it a bigger go at selling our products on Instagram, too.

Whoa, whoa, whoa. You mean to say I can’t just use pictures of fit yoga women and the quote “If you can’t handle me at my worst, you don’t deserve me at my best” and call it a day? 

Not

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