What makes people love your product so much that they want to spread the word about it?
Is it clever marketing?
No. You can have the best marketing in the world, but it won’t always turn your customers into evangelists.
Is it price? I mean… we all love a good deal.
Sure, competing on price will make the bargain hunters happy, but it’s never a good idea to race to the bottom.
Is it celebrity/influencer endorsements?
Well, your product may look cooler if Justin Bieber is slinging it, but it’s not the surefire thing