29 Quotes That Perfectly Explain What Copywriting Means

If you’re not sure what copywriting means, start here:
Copy is the words businesses and people use to sell something.
And copywriting is salesmanship in print.
The Short Version:

Copywriting moves people to action
Copywriting is a conversation between you and one person
It isn’t creative – it’s about selling and making a new “control”
It sells outcomes and value, not products or prices
Copy is the name for the words you write
When you write copy, you are a copywriter

As John McIntyre puts it:

“Copywriting is using words to persuade people to take some kind of action,

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3 Psychology-backed Customer Interview Techniques to Get Rich Customer Data

Just because your customer has mastered the art of one-word answers doesn’t mean your customer interview is doomed. Before you end the call, try these three easy ways to turn the tables and get quality customer data.

So you hop on a Zoom call for your customer interview.

And literally one question in, the worst is clear: Your customer is not a talker. 

They respond to your every inquiry (even the open-ended questions!) with as few words as humanly possible.

Worst of all, they don’t seem phased by the awkward abruptness,

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What Is a Swipe File? (And Why Every Copywriter Needs One)

A swipe file is a collection of memorable content that you can use for copywriting ideas. Save what you love on websites, landing pages, pricing pages, blogs, emails, ads, etc. Then, when the well runs dry, you’ve got a handy file of inspiration.

If you struggle with knowing where to start on a copy project, add an organized swipe file to your copywriting toolbox.

I depend on my swipe file for the many copywriting projects I work on as conversion copywriting lead at Copyhackers Agency.

Copywriting would be way

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What Is UX Copywriting?

UX copywriting, or user-experience copywriting, is the act of writing and structuring copy that moves digital users, like visitors and customers, toward accomplishing a goal in an intuitive way. 

Let’s start by viciously ripping that term – UX copywriting – apart.

UX = user experience

UX describes how, when and why people interact with a product or service – and how they feel about their experience. If you wear clothes, eat food and have a roof over your head, you’re having multiple user experiences every single second. 

Let’s use an article of

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