Category: Quick Tips

Takeaways

You can make money writing emails because your clients make money sending those emailsLearning to write the most needed email sequences will help you specialize in emails and make a good living writing them

You can definitely make money writing emails

According to Campaign Monitor, 71.8% of small businesses use email to communicate regularly with their customers.

Business owners are aware that connecting with their customers is valuable.

And email is an effective way to connect.

But – are they aware of how to use conversion copywriting techniques to make them more

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Takeaways:

Click Thru Rate (CTR) is calculated by dividing the total number of clicks on an ad by the total number of impressions the ad gets.The average CTR varies by ad platform and industry.You can use conversion copywriting techniques to improve your CTR and the performance of your ads.

When it comes to marketing, KPIs (Key Performance Indicators) are important.

Without KPIs, it’s difficult to know if our marketing methods are working. Are they actually yielding the desired results?

Without KPIs, everything becomes a guessing game.

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One essential KPI for conversion copywriters

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Brand voice is what your readers hear in their heads when they read your copy.

It’s the way your brand’s personality comes through in your messaging.

To set yourself apart from others in your industry, you need to have something distinct in your business.

What does it mean to differentiate?

Differentiation happens when an aspect of your business differs from other similar businesses.

You can differentiate your business in a few ways:

Signature service or productProcessBrand voiceEducation or experience Niche or specialization

By focusing on the one feature that makes you

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Trust signals are written or visual features on your website and in your emails indicating your business is trustworthy to customers.

By giving customers proof that supports your copy, these signals can boost conversions and help you build a credible brand.

What are trust signals?

Trust signal is an overarching term used to describe anything on your website or in your emails that eases hesitations your potential customers might have.

Trust signals can be:

Customer reviewsClient testimonialsEducation badges (like the one you’d get from Copy School)Security badges (one that indicates a secure

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A CTA (call to action) is a prompt — usually a hyperlinked button or text — asking your reader to take a specific action.

When used effectively, CTAs can significantly improve your email campaign performance.

Why does your email need a CTA?

Whether or not you’re selling something, you should send every single email with a specific goal in mind.

Depending on your campaign, that goal may vary.

You may want your subscriber to log into their account, read your content, leave feedback, make a purchase or enter a giveaway.

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Whatever your

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