UX copywriting, or user-experience copywriting, is the act of writing and structuring copy that moves digital users, like visitors and customers, toward accomplishing a goal in an intuitive way.
Let’s start by viciously ripping that term – UX copywriting – apart.
UX = user experience
UX describes how, when and why people interact with a product or service – and how they feel about their experience. If you wear clothes, eat food and have a roof over your head, you’re having multiple user experiences every single second.
Let’s use an article of