How Much Is High-Converting Copy Worth to YOU? (No, Really, Calculate It Here)

So you have an e-commerce or SaaS website, and you’re starting to suspect that your sales copy … sucks.
Like, really sucks.
Ever since you launched your product, you’ve noticed symptoms of Toxic Copy Syndrome breaking out across your website like a bad case of acne.
Symptoms such as:

Bounce rates so high you don’t even check GA anymore.
Email campaigns that generate as much enthusiasm as a letter from the IRS.
An alarmingly sieve-like unsubscribe rate.
Leads that appear to have Alzheimer’s, because they can’t ever seem to remember what your product actually does and

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