Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic.

A “hard no” was what we were up against. 

But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing.

Source

It was nearly Black Friday, and my partner in this endeavour Angela Stojanov, another acquisition lead here at Copyhackers, was determined to convince our colleagues – our very skeptical colleagues – to advertise on Facebook.

Ange floated a casual: “hey, we should run Facebook ads for

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Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.”

But what sort of impact does a table have on a major life decision like buying a condo?

As innovation consultant Bob Moesta found out, quite a lot.

The table helped shape the winning offer – which included more than just the condo.

And the table provided critical insight into the condo buyers’ mindset.

And yet, a detail like a dining room table isn’t something you’d typically find on most marketers’ beloved buyer persona and ideal client

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I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.”

^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017. 

Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress. 

Her presentation was so well crafted on the subject of cyber bullying, I couldn’t stop watching. But it also felt like a warning: visibility can be bad. Making yourself into a household name might not be the business windfall you think

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