Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers.

What is SMS marketing?

SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number.

Like email marketing, SMS marketing is permission based. This means sending text messages to recipients who have not opted in to your list is a big no-no.

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Okay, but does SMS marketing actually work?

A Marketing Charts study found that the average conversion rate of

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Meta ads strategy. Ideas to use in your 2023 campaigns.

Takeaways

Idea 1: Use “voice of customer” research to target the right audience.Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them.Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand.Idea 4: Add video to your ads to help boost engagement and conversions.Idea 5: Go bigger with Lookalike Audiences.

Do you have a Facebook ads strategy?

It’s a question that strikes fear in most business owners.

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But why?

What about Facebook ads make them

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Tool roundup: Best email marketing software for small businesses

If you’re newer and not in need of rich feature sets:

MailerLiteDripConvertKitConstant ContactMailChimpAweber

When you’re serious about email marketing:

KlaviyoActiveCampaign

Now let’s get into WHY!

You’ve heard about the impact email marketing can have on your marketing strategy, but:

You haven’t quite figured out where to start.

You know you need a good email service, but with so many email marketing software options on the market, you have no idea which is right for your small business.

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If this sounds like you, you’re in the right place. By the end of this article, not only

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5 key elements of high converting landing pages (with examples)

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source.

Here are the 5 primary elements in place on all high-converting landing pages:

Menu / Global navigation links are removed.There’s just ONE call to action.The headline grabs attention. It is neither boring nor shocking. (See tutorial!)The benefit of the offer is

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5 best landing page builders for generating conversions

Takeaways

Our top recommendations: ConvertFlow, Unbounce, Canva, LeadPages and Swipe Pages (for mobile)The best landing page builders are user-friendly and offer plenty of optimization features, like mobile responsiveness, customizable visitor segments, contact profiles and integrations Landing page creation tools save you from trying to find, hire and keep working with a developer, who may be expensive

Landing pages convert between 8 and 25%.Compare that to 1 to 3% for home pages.

If you want to give your customers a clear direction to go in…

So they buy…

Then you need to use

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7 ways to grow your email list (if you’re a new coach)

Takeaways

Your email list should be one of the most valuable assets in your coaching business.Quizzes are a great way for coaches to grow an email list. Fast.Consistently sharing valuable content and resources is one of the easiest ways to promote and grow your email list.

Are you a new coach without an email list?

Too many new coaches focus on the wrong tasks when starting their businesses.

They’re building a website, spending hours on social media or taking a course.

They don’t realize that growing an email list is more

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12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

TAKEAWAYS

#1 mistake when writing an About Us page: Thinking the About Us page isn’t important#2: Thinking the About Us page should focus on your companyYou can’t stand out in a crowded market by using the typical About page templatePotential customers need to trust you. A reader-centric About page will help achieve trust with curious customers

An effective About Us page is essential for any business.

A 2015 study by KoMarketing found that 52% of website visitors wanted to see About Us/Company information once they arrived on a company’s home page.

So

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The email click-through rate formula recommended by ActiveCampaign

An email click-through rate formula makes it easy for you to calculate the click-through rate for your email campaigns.

Email click-through rate is an effective indicator of email engagement.

How often have you opened an email without reading the email content, just to reduce that dreaded ‘Unread’ messages counter?

I can’t be the only one.

In fact, these days, it feels like the open rate is to emails what follower count is to social media accounts.

Nice to look at, but doesn’t always result in conversions.

This means email open rate — though

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Running a headline test? Use these tools to perfect your headline

Takeaways

Headline tests use multiple headline variations to determine the best performing optionThere are many tools you can use to analyze and test your headline Writing at least 50 headlines will give you a better chance of coming up with a brilliant headline that is also data-driven

What is a headline test?

A headline test compares different headline versions against each other.

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A/B testing is one way of testing different headlines to determine the effectiveness of each in the eyes of your readers.

In an A/B test, the headlines are shown

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What it says about you when you call it “user journey” instead of “funnel”

A user journey represents a prospect’s path when interacting with your brand.

User journey maps (also called customer journey maps) cover all customer journey stages.

From the moment they first encounter your brand to the point where they become a customer and advocate of your brand.

What’s the difference between a user journey and a sales funnel?

Sales funnel

Traditional sales funnels typically focus on landing the sale. These funnels have four key stages — Awareness, Interest, Consideration, and Purchase.

1 – Awareness

This is usually when a prospect first encounters and becomes aware

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