How to Produce Interview-Style Videos in the Workplace to Get Great Results

If you have paid any attention to all of the “2017 Business Predictions” at all you’re well aware of the fact that the proliferation of video is EVERYWHERE. But reality is reality. The video revolution is real and it’s only going to continue to evolve, especially was we look ahead to Virtual Reality and its…
The post How to Produce Interview-Style Videos in the Workplace to Get Great Results appeared first on The Sales Lion by Marcus Sheridan.

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7 Critical KPIs of Content Marketing that Let You Know You’re Winning or Losing

With 2017 now freshly upon us, and many organizations attempting to experience success with their content marketing, one of the major questions these companies (especially their leadership teams) will be asking is, “How do we know if this stuff is actually working?” In other words, what are the critical KPIs (Key Performance Indicators) of Content…
The post 7 Critical KPIs of Content Marketing that Let You Know You’re Winning or Losing appeared first on The Sales Lion by Marcus Sheridan.

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How the Hubris of Apple and the iPhone 7 is the Antithesis of Knowing Your Customers

I had a very interesting experience at a Verizon store this week. While waiting, I witnessed the same event with three different customers, and here it was: Previous iPhone owners were switching to a Samsung. All because of a silly absent headphone jack. Literally, every one of them mentioned it. So instead of truly listening…
The post How the Hubris of Apple and the iPhone 7 is the Antithesis of Knowing Your Customers appeared first on The Sales Lion by Marcus Sheridan.

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Content Marketing and Saturated Industries: Is It Even Worth Your Time

As you well know, there is lots of content out there. Lots. So is it even worth your time to produce it? Good question. In fact, I’ll talk about just that in the following video. It’s not long, but I think it will give you a great feel for where the answer to this dilemma…
The post Content Marketing and Saturated Industries: Is It Even Worth Your Time appeared first on The Sales Lion by Marcus Sheridan.

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