Do you ever feel like you’re spending too much time worry about “fixing” your weaknesses while not necessarily allowing yourself to do those things where your greatest strengths lie? If so, you’re not alone. This is exactly what I speak about with the ultra talented Lisa Cummings in this episode of Mad Marketing. In this…
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Category: Podcast Episodes
Mad Marketing 105: Personal Reflections on Digital Trends, Frustrated Marketers, and More
It’s podcast time my friends, and in this episode of Mad Marketing, we discuss the following: Mobile First Index is now here, and why *timeliness* is going to be such a major part of search moving forward. read about it here: http://www.marketingdive.com/news/mobile-first-search-index-from-google-is-coming-soon/428334/ Bot Content isn’t Going to Kill Content Marketing, but it is already here, which…
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Mad Marketing 104: Everyone is an Artist with the Talented Ron Tite
Ron Tite is as fascinating as they come. Not only does he own a content marketing agency, but he’s a successful comedian, a professional speaker, and a recently published author. (Everyone is an Artist(Or at Least They Should Be) In this interview, Ron shares multiple nuggets of truth on the following subjects: Funny bits…
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Mad Marketing 103: The Magic of Thoughtful Gifting with John Ruhlin
I have a confession to make: I’m not very good at giving gifts. It’s true. But I’m also working to change that, which is just one reason I was so eager to interview John Ruhlin for my latest podcast. John Ruhlin is a serial entrepreneur, owner of The Ruhlin Group, and author for the recent…
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Mad Marketing 102: Understanding World Class Speaking and Performance with Michael Port
Over the past decade, Michael Port has become one of the foremost coaches on speaking and presenting around the world. His recent best-selling book, Steal the Show, is a must-read for anyone that communicates for a living. Furthermore, his 3rd annual “Heroic Public Speaking Live” event is coming up in October, something I’d strongly recommend…
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Mad Marketing 101: Vulnerability, Keys to Innovation, and other Thoughts
It’s podcast time again my friends, and in this episode of Mad Marketing, I discuss some of the powerful responses I received as a result of last week’s podcast, and the lessons that came from each. Also, I’ll touch on some recent listener questions, including: –Slides or No Slides when Presenting? -Is Snapchat a…
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Mad Marketing 100: Health Struggles and Personal Reflections
It’s podcast time my friends, and in this very personal episode I step away from discussing business and explain my recent diagnoses with a rare disorder called “Cramping Fasciculation Syndrome.” It has, at least at times this past month, been very difficult. But it has also been a powerful learning experience. I decided to give…
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Mad Marketing 99: Setting the Record Straight on Buyer Personas with Adele Revella
Have you ever tried identifying your “buyer personas” as a company? Well, if you’ve been doing Inbound and Content Marketing over the past years, you liked have at least dipped your toes in these waters. But here is the thing: Most companies are doing buyer personas wrong. They really are. And in this interview,…
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Mad Marketing 98: Why Truly Knowing Your Customer is Everything
Hey folks, it’s podcast time again! And in this episode of Mad Marketing, we’ll be discussing the following: Thoughts on my new documentary series, #TheBalance, as well as comments from you, the viewers about the show I dive into the time we put into making each episode, what I’ve learned in the process…
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Mad Marketing 97: Customer Experience, Dumb Mission Statements, and Speaking Gifts w/ Joey Coleman
About 4 years ago, I attended a small workshop on personal branding. Upon arrival, I’d never heard of the speaker, but within minutes of starting the session, I knew I was listening to someone very, very special. He was, without question, one of the best speakers and teachers I’d ever witnessed. Well, it turns…
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