Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.
But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.
There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.
In this episode of Unemployable with Brian Clark, Brian discusses:
How to be absolutely sure what works
Why re-examining existing market demand is step one
How incorrect pricing can kill your sales and profits
What to do to increase your targeted reach
Copywriting techniques that work for courses
Testing demand with the MVP process
How split-testing reveals the truth
Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
The post Why Don’t Some Online Courses Sell? appeared first on Copyblogger.
Imagine you’ve just launched your first product.
It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.
This online course has been a transformative force in your life.
You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.
It’s a pretty picture, isn’t it?
But you and I both know it isn’t so easy to achieve.
In reality, most people with big dreams of product creation end up spending months, or even years, investing time and money that they can’t afford to lose into a project that will probably never see the light of day.
It’s a sad reality, but the good news is that it doesn’t have to be this way.
Let your audience direct your product development …
What the creators of most blockbuster products have figured out is how to completely avoid that situation by allowing their audiences to guide product development.
This is one of the areas where Copyblogger has always excelled. They first discussed the concept of a minimum viable audience back in 2012:
Build an audience through content marketing. Let them tell you what they want. Build products and offer services based on their desires and needs. Prosper.