Rainmaker FM – Interent Marketing Voices

Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.
We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)
Then we dive into Jonny’s 4 Ds, which cover:

The type of mic you should choose
How to hack your room to get better sound
Why preparation is king
And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own.
Listen, learn, enjoy …
Listen to this Episode Now
The post Professional Podcasting Tips for Pristine Production (and Hosting Hacks) appeared first on Copyblogger.

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Blogging is Back, with Darren Rowse

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good.
In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able to achieve, and it all traces back to the early Copyblogger audience.
Then, around 2008, “business blogging” gave way to the term “content marketing.” Eight years later, as we wind up 2016, we’re drowning in content, and there’s no mistaking that much of it is just poorly disguised traditional marketing.
Something seems to have gotten lost along the way. The original business blogs provided valuable content, sure … but that content was delivered with perhaps the more important ingredient — a relatable and reliable human voice.
To be clear, blogging never went away. But perhaps it’s time to go back to the roots of business blogging to rediscover the foundational aspect of content that actually works as marketing, even though it doesn’t “feel” like marketing.
Tune in to listen to my conversation with the great Darren Rowse of ProBlogger. You’ll hear how the entire content marketing movement truly began, where blogging is going, and why we all need to first return to the foundational element of human connection before we focus on fancy automation, strategic funnels, and conversion optimization.
Listen to this Episode Now
The post Blogging is Back, with Darren Rowse appeared first on Copyblogger.

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How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two

The business and culture journalist and bestselling author of the recent book The Revenge of Analog, David Sax, dropped by the show to talk about the writing life, the importance of real things in a digital world, and the revenge of paper.
David is a freelance writer whose work has appeared in Bloomberg Businessweek, The New York Times, The New Yorker online, and other publications.
The author’s first book, Save the Deli, was a Los Angeles Times bestseller and won the James Beard Award for Writing and Literature.
His latest, The Revenge of Analog: Real Things and Why They Matter “… looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all.” It was longlisted for the 2017 Andrew Carnegie Medal for Excellence.
Kevin Kelly, founding editor of Wired magazine and author of The Inevitable, said of the book, “The better digital gets, the more important analog becomes … Sax’s reporting is eye-opening and mind-changing.”
NOTE: This is the last episode of the year for us, due to the impending holiday break, but we will return with more great interviews for you in 2017. Thanks for listening!
If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.
In Part Two of this file David Sax and I discuss:

Why you should work regular hours, and the author’s “Cinderella Clause”
The significance of unplugging for writers
How to record your audiobook in the same studio as Drake
Why the reward is the

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Bad Writing Advice: The ‘Post Truth’ Episode

So much bad advice …
Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers.
But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found.
It ain’t what you don’t know … it’s what you know that just ain’t so.
In this 21-minute episode, I talk about:

Jason Miller’s smart article about why the “goldfish attention span” myth is dangerously wrong
Why it’s a terrible idea to dumb down your content
My suggestion — that you might find extremely dumb — for reframing a piece of content
Publishing frequency myths and truths
The most important thing you can learn from bad advice

Listen to this Episode Now
The post Bad Writing Advice: The ‘Post Truth’ Episode appeared first on Copyblogger.

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Sonia Simone on the Productive Insights Podcast

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.
In Part One of the show, Sonia and Ash discuss:

Understanding your audience and their needs
Content marketing’s role in today’s sale cycle
When and why to use guest posts
Developing your specific content marketing strategy

Listen to this Episode Now
The post Sonia Simone on the Productive Insights Podcast appeared first on Copyblogger.

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How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part One

The business and culture journalist and bestselling author of the recent book The Revenge of Analog, David Sax, dropped by the show to talk about the writing life, the importance of real things in a digital world, and the revenge of paper.
David is a freelance writer whose work has appeared in Bloomberg Businessweek, The New York Times, The New Yorker online, and other publications.
The author’s first book, Save the Deli, was a Los Angeles Times bestseller and won the James Beard Award for Writing and Literature.
His latest, The Revenge of Analog: Real Things and Why They Matter “… looks at the resurgence of analog goods and ideas, during a time when we assumed digital would conquer all.” It was longlisted for the 2017 Andrew Carnegie Medal for Excellence.
Kevin Kelly, founding editor of Wired magazine and author of The Inevitable, said of the book, “The better digital gets, the more important analog becomes … Sax’s reporting is eye-opening and mind-changing.”
If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.
In Part One of this file David Sax and I discuss:

Writing at the intersections of business and culture
Why your best ideas come to you in the shower
The importance of impeccable research for great nonfiction
A road map for cranking out 3,000–4,000 words a day
How printing and editing your work on paper can improve your writing

Listen to this Episode Now
The post How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax

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Lessons on Business and Life from the ‘Zen Master of Marketing’

This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur.
In this episode, Shama walks you through her journey as a digital entrepreneur that started back in school:

Why she strives to have a student mindset (no matter what)
The importance of the freedom to make contributions without boundaries and limits
The lessons she took from her parents (that you can implement too)
How she finds humbling moments every day and is always learning something new

And more.
Plus, Shama answers my rapid-fire questions at the end and reveals why it’s best to close out your browser windows while working.
Listen to this Episode Now
The post Lessons on Business and Life from the ‘Zen Master of Marketing’ appeared first on Copyblogger.

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Why Passion Matters More Than Skill When Launching a Membership Site

Charity Preston — a teacher turned teacherprenuer — shares her incredible journey to creating an online membership network for teachers.
Imagine you have a sick child at home that demands 100 percent of your time and attention. And these demands require you to give up your professional career.
What would you do?
Today’s guest faced that exact situation — a classroom teacher at the pinnacle of her career that resigned in the middle of the academic year to care for her child.
But she was not content to give up her passion for helping others. So she made the leap from teacher to online teacherprenuer — with no technical training or online marketing expertise, armed only with a passion to help others.
In this 24-minute episode, Jessica Frick and I interview Charity Preston and discuss her journey from academic to online entrepreneur, including:

The personal event in 2010 that changed her life
Her haphazard online attempts that turned into a huge lead magnet
How she created multiple income streams in a cyclical sales environment
And the next frontier that she is exploring in community-driven membership sites

Listen to this Episode Now
The post Why Passion Matters More Than Skill When Launching a Membership Site appeared first on Copyblogger.

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Content Curation in an Age of Fake News, with Dave Pell

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft.
Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves.
Even though Further is a side project for me, I’m an advocate for smart curation due to the valuable service it provides in a world of excess content. And because it’s centered around an email audience, it can become the catalyst for a thriving business based on sponsorships, affiliate marketing, or promoting your own products and services.
Now curation is becoming more important than ever. Trust in media has never been lower, and the new norm of social content distribution allows fake information and fluff to go viral — which amplifies the skepticism.
Listen in to my conversation with Pell to understand how to become a trusted editorial voice for a valuable audience. More importantly, understand how curation can restore trust in the media sources that you trust.
Listen to this Episode Now
The post Content Curation in an Age of Fake News, with Dave Pell appeared first on Copyblogger.

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