You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content…
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Category: Content Marketing
The 5 Things Every (Great) Marketing Story Needs
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories…
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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never…
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The Secret to Relationship Building with Influencers (without the Awkward)
There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too….
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How to Make Money as a Freelance Writer: 15 Writing Business Essentials
Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s…
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Quit Annoying Your Audience! 3 Simple Steps to Write Better Content
When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never…
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30 Sure-Fire Steps to Become a Successful Freelance Writer
You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years)…
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A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity
Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone…
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Storyselling 101: Build a Business Around Your Blog
Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to…
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The Art of Personal Writing that’s Not Self-Indulgent
Whenever I talk about personal writing, and I advise that you should write for a specific group of people to…
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