Frustrating mental blocks often happen when you’re trying to solve a tough problem, start a business, get attention for that…
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Category: Content Marketing
Thought Leadership Is a Synonym for Attention
Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online…
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Steal These Testimonial Examples: 6 Designs to Highlight Your Expertise
You’ve got customer testimonial examples and you’re ready to use them. But if you add a testimonial to your page…
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Did Alanis Morissette Get Irony Right?
“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media…
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How to Write Bullet Points People Actually Want to Read
There are countless reasons why you’ll want to learn how to write bullet points. Blog posts, tweets, and tens of…
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Want New Customers Faster? Avoid This Rookie Marketing Habit
When you publish regularly, you might be super passionate about a certain topic, but that passion doesn’t guarantee you’re going…
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Aristotle’s Ancient Guide to Compelling Copy
A long, long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids…
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Solve 3 Painful Writing Problems with This 5-Step Process
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern developed: How…
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The Meticulous Writer’s 12-Step Blogging Checklist
Do you use a blogging checklist before you publish? While planning your content calendar is the first part of your…
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Content Marketing: A Truly Winning Difference
In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp…
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