I get excited when I hear someone wants to start a service business. I love when people: But I don’t…
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Category: Content Marketing
How to Become Self-Employed: 5 Key Moves for New Freelancers
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my…
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20 Evergreen Content Examples that Produce Lasting Results
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just…
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Content Marketing for Small Businesses: 7 Projects for Brand Managers
Content marketing for small businesses doesn’t look much different from larger companies. Or rather, it doesn’t have to, regardless of…
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Play to Your Strengths and Supercharge Your Business
It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed…
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4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones)
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic,…
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True Meaning of Minimum Viable Product: How Doing Less Leads to More
True confession: I built my online business in the most backward way possible. And I’m here to share my sordid…
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5 Keys to Content Marketing Mastery in 2023
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger?…
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The Flaky Writer’s Foolproof Guide to Meeting Deadlines
If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement…
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5 Elements That Build a Roster of Terrific Freelance Writing Clients
I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a…
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