Category: New Rainmaker

How to Create Legendary Content that Builds Your Business

“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.
And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly integrated mix of content and the right products and services, you’ve got an amazing business.
Bryan Eisenberg joins Brian Clark on New Rainmaker today to discuss the principles from his book Buyer Legends (co-written with his brother Jeffrey Eisenberg and Anthony Garcia). In short, they talk about stories told from the point of view of your customers, because your brand isn’t what you say it is … it’s what your customers say it is.
In this 33-minute episode of New Rainmaker with Brian Clark, Bryan Eisenberg and Brian discuss:

Why you’re telling a story whether or not you’re trying to
How the 80/20 Rule applies to your online marketing
Why understanding the buyer’s journey is critical
How to switch to your customer’s perspective
Why you need to combine art and data to succeed

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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6 Steps to Building an Audience That Builds a Business

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.
That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.
A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.
It’s called Content Inc., and in this episode of New Rainmaker with Brian Clark, Joe joins Brian to provide the methodology that many, many companies have used to turn an audience into successful products and services. Plus, Joe shares several examples of companies you may have never heard of that have used content as the catalyst for a startup business.
In this episode of New Rainmaker with Brian Clark, Joe Pulizzi and Brian discuss:

Why startups are more innovative than large companies at content
The coming exodus of talent leaving the enterprise for startups
Multiple examples of successful companies that were “audience first”
When Content Inc. is available for purchase
The inspiration behind the Content Inc. Summit

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from

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How to Succeed in Online Education (On Your Own Terms)

There’s a huge shift happening in the world of on-demand online education.
It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.
Brian Clark saw an interesting article in Fast Company recently about jobs of the future. One job description caught his eye — there will be a large need for “freelance professors” as teaching moves into the on-demand realm.
From the article:
“The continued growth of online courses and the introduction of alternative accreditations will spawn a growth in freelance or independent professors. By 2025 all you need to start your own university is a great online teaching style, course materials, and marketing plan.”
This is what we predicted, and have been preparing people for, since 2007 with our Teaching Sells course. The difference being that the field is becoming littered with VC-backed education platforms that want you to make them rich rather than building your own platform and audience.
Yep … digital sharecropping comes to online education. Have we learned from the lessons of Facebook, Amazon, and Apple? Do you really think they have your best interests at heart?
In this 11-minute episode of New Rainmaker with Brian Clark, we’ll cover:

The mainstream acceptance of online learning
Why you haven’t “missed the boat”
How to make a living with online education
What to be aware of and what to beware of
The truth about leveraging a VC-backed platform

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
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Will Millennials Kill Email Marketing?

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.
But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.
Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.
In this 18-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

How to be in two places at once
The key to email success with Millennials
Email Marketing 101
Do consistent email delivery times make a difference?
The absolute necessity of mobile-friendliness
Why the “logged-in experience” is the answer

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Will Millennials Kill Email Marketing? appeared first on Copyblogger.

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Henry Rollins on the Art and Business of DIY Media

I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged.
That’s how it was pre-Internet in suburban Houston. If it wasn’t on the radio or MTV, it was invisible — unless some cool kid turned you on to something new (who probably got it from the older sibling of some other cool kid).
And by “cool,” I mean a misfit who couldn’t abide in a Top 40 world.
My first impression was, “Wow, this guy is pissed off!” And sarcastic, sometimes funny, sometimes sad. I loved it.
At the time, I had no idea that the guy’s name was Henry Rollins, or that he wasn’t the first lead singer of Black Flag. So we can’t really say it’s his time fronting that band that makes him a personal hero to me … but it started there.
Black Flag recorded, financed, and distributed their own records, set up and promoted their own shows, and created their own merchandise. There was no one in the mainstream music world who wanted to help, so they did it themselves.
The band broke up in August of 1986, just before I started college. Henry carried on in true DIY fashion, using his own publishing and record company to release his first book, his spoken word recordings, and albums by the first iteration of the Rollins Band.
By 1994, Rollins is all over MTV, and he’s featured in the film The

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).
The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.
As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.
In this 39-minute episode Robert Bruce and I discuss:

The big, new project that we’ve been hinting at
3 business benefits of producing a podcast
Revenue models for your podcast
A key content marketing trend we’re riding
How marketers have destroyed social media
The second coming of word-of-mouth marketing
How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FMEpisode No. 28 on iTunes
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

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