Imagine with me for a second … someone has just arrived at your website, and this person has no idea…
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Category: Social Media Marketing
15 Marks of Exceptional Writing that Gets Noticed
One of my favorite writing exercises requires very little original writing. Want to know what it is? Find 3 pieces…
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Boost Your Professional Skills with Cilantro, Selling, and Social Media
This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional…
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Introducing the Copyblogger Guide to the Best Social Media Tools
Why do you use social media? It’s not a rhetorical question. I really want you to answer. In the comments…
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The Great Facebook Video Swindle
Back in the day, only digital publishers and marketers knew to never trust Facebook. You know, like that one time…
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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing
Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie Read More…
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5 Bad Habits that Will Tank Your Social Media Marketing
When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did Read More…
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Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved
If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view, Read More…
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Join Us for a Live Workshop on Modern Email Marketing
The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for Read More…
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Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and Read More…
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