Email marketing works. In fact, it’s still one of the best methods for converting prospects into customers or clients. A…
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Category: Email Marketing
How to Write Killer Email Subject Lines for Sales
To achieve success with email marketing, there is one aspect you must nail. In fact, without this one aspect, your…
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3 Simple Steps to Get Your First 1,000 Email Subscribers
Still nowhere near your first 1,000 email subscribers? Ready to give up on growing your list? It seems like no…
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ConvertKit Review: A Supreme System to Supercharge Your Email Marketing
“Email marketing is dead.” How often do we hear that statement shouted as the next shiny object of tech and…
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In a World, Where Your Marketing Is Too Intelligent to Ignore …
You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like…
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The Betty Crocker Secret to Email Marketing that People Want
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need…
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8 Elements that Make Your Next Piece of Content Even Better than Your Last
Moving on to your next piece of content — regardless of how your last one performed — is the mark…
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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel
I still clearly remember the first sales position I had when I was in college. Picture this: I was selling…
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In Favor of Long, Image-light Ecommerce Emails
We’ve written about email on Copyhackers… a lot.
And for good reason.
In 2019, email still has the highest ROI of any marketing channel ($42 return on every $1 spent, according to Litmus). And McKinsey found that email is 40x more effective at acquiring customers than Facebook and Twitter – combined.
Email just plain works.
And here at Copyhackers, we take optimizing email… seriously. Very seriously.
We wrote about optimizing SaaS free trial emails, upgrading launch emails and sending B2B cold emails that actually work.
Yet… we’ve never tackled this beast: ecommerce emails.
But we’re
How I Turned Dozens of Bad Reviews into Hundreds of New Customers
Unhappy customers appear out of nowhere.
Usually online. Usually passionate. Usually vocal.
Nobody likes getting negative reviews. And I’m not advocating that you go out and try to stir some up. But here’s what a lot of people miss about getting bad reviews:
You can write some really great copy – and optimize your offers – using what unhappy customers tell you.
I did exactly that.
What I’m about to share works great for small businesses, freelancers, even established companies. If any of these scenarios rings a bill, you’ll want to