Book Review: Why “Traction” Fails The Startup Entrepreneur

Two impressive entrepreneurial successes get lost in this customary, been-there-read-that book.
The startup life is no place for the weary.
Gabriel Weinberg and Justin Mares know this all too well. The authors of Traction: A Startup Guide to Getting Customers (S-Curves Publishing, 2014), Weinberg founded DuckDuckGo, an alternative search engine, while Mares is a former executive of Exceptional, which was acquired (for 8 figures) by Rackspace in 2013.
In other words, they’re no strangers to staring convention – and in Weinberg’s case, the societal standard – in the face and giving it

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