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Category: SEO Copywriting
Oft-Overlooked Ways to Connect with More Prospects
This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting Read More…
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Do Content Writers Really Need to Think about SEO?
In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick Read More…
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SEO Defined in 60 Seconds [Animated Video]
How do people find what they’re looking for on the web?
Search engines.
And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords.
But let’s say you’re a beginner when it comes to search engine optimization (SEO).
What exactly is SEO?
Watch our short, fun video about SEO
With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.
Check out our video for the definition of SEO:
Animation by The Draw Shop
And for those of you who would prefer to read, here’s the transcript:
SEO stands for “search engine optimization.” It’s a process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines.
Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.
The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:
How far is the earth from the sun?
Who is the lead singer of Led Zeppelin?
What is a freemason?
Those questions contain keywords. The more your content matches those questions, the better the experience for the user.
Demian Farnworth on Unbounce
This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.
Listen in.
In this 21-minute episode, Dan Levy and Demian Farnworth discuss:
Why any compelling piece of content needs to begin with thorough research
The difference (and similarities) between web writers, content marketers, and copywriters
Why having a working knowledge of SEO is no longer optional
Click Here to Listen toRainmaker.FM Elsewhere on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
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The Anatomy of Amazing Podcast Show Notes
In this episode of Youpreneur.FM, host Chris Ducker pulls back the red curtain and discusses how a podcast comes together as he talks to Lara Loest, his show notes editor.
Lara breaks down the process, what it takes to put together quality show notes, and understanding new processes.
Lara is the proprietress of Show Notes Made Easy, a company dedicated exclusively to show notes services.
She’ll go through her step-by-step creation process, as well as her recommendations for the effective use of SEO.
Even if you aren’t a podcaster, this episode shows you how to put a process in place to streamline your business and save you time!
Essential Learning Points From This Episode:
Why show notes matter
How to get your episodes shared more often on social media
What are Lara’s top SEO tips for any online content creation?
What is a CTA and how should you use it?
What are two ways to repurpose your existing show notes content?
Much, much more!
Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
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Three Misconceptions About Modern SEO That Confuse Content Marketers
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?
For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in Denver, Colorado.
In this 32-minute episode Danny and I discuss:
His search expertise expertise dating back to 1995
What the next generation CMO will focus on
The biggest misconception about Google and SEO
What’s (really) working with SEO right now
The ongoing power of the humble hyperlink
The true nature of good SEO practices
Is Google “AuthorRank” really dead?
Click Here to Get Rainmaker.FMEpisode No. 30 on iTunes
About the authorBrian ClarkBrian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.
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