During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never…
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Category: Selling
Storyselling 101: Build a Business Around Your Blog
Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to…
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4 Vital Elements of Appealing Copywriting Offers
If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,…
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The Two Most Important Words in Blogging, Persuasion, and Copywriting
Imagine … by the end of this post, you’ll be a more effective blogger, all because you learned two very…
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Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post…
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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…
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What Profitable Digital Businesses Hope You Won’t Discover
How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come…
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Why Writers Don’t Seem Hireable (and How to Get Hired)
This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career….
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It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone
I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite…
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In a World, Where Your Marketing Is Too Intelligent to Ignore …
You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like…
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