Category: Media

Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.
PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program.
In this 13-minute episode of PR is dead, host Doyle Albee discusses both why he thinks PR is dead (it isn’t, but traditional programs are) and talks about making yourself an expert in modern media. You’ll discover:

PR does not mean “press release”
That reporters, editors, and bloggers need experts … why not you?
Story ideas that actually work
How to comment on the news and get your name out there!

Click Here to Listen toPR is Dead on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

Editor’s note: This post was originally published on March 26, 2014. We’re running it today to once again share these important podcast interview best practices with you.
No regrets.
That is my number one goal for every podcast interview I conduct.
(And there are a lot of them, including this one you might be familiar with.)
It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.
And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)
This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.
Here’s the simple six-step preparation process I follow to conduct podcast interviews that work.
Plus a bonus tip at the end …
Step 1: Know your subject
Know this: your interview will fail if you do not display curiosity about who you are interviewing and what he or she might say.
What do you do if you’re not genuinely curious about the person you’re interviewing? You act as if … or don’t bother doing the interview.
That means doing your research to know who your interviewee is, what he knows or does better than anyone, and what atmosphere you need to create to make him comfortable.
This is especially true if you don’t know the person.
Think of it this way: an interview is not so much

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