Watch the video. Ignore the copy.
That’s my advice to you once you land on Google’s site dedicated to the new Accelerated Mobile Pages (AMP) Project:
“The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”
If you are not a developer and you read the copy, you will be swallowed alive by jargon.
Watch the video, however, and you’ll almost immediately understand what AMP is all about (not to mention a funny Spinal Tap reference, see below).
Or you could just read this guide because it will be the most fun you’ve ever had reading about AMP and how it affects your content marketing.
I promise.
What is Google’s AMP Project?
Since the birth of Google’s Zero Moment of Truth philosophy back in 2011, it’s been no secret that they want to “dramatically improve the performance of the mobile web.”
And I probably don’t need to tell you that there is a small problem with the performance of content on the mobile web.
Chances are, you have a mobile device. And chances are that you’ve clicked a link on that device from a search results page, social media site, or inside your email inbox … eager to consume the content.
But it never comes.
Well, it comes, but in a convulsing patchwork of lurching, jerky images, videos, and ads as the page loads. You look on in horror, eyes dilated, bouncing around in your subway seat
Category: Mobile
Greg Hickman on Working Backwards and the Journey to $20,000 Per Month
Today’s guest on Hack the Entrepreneur is an entrepreneur on the path to success. In fact, if you visit his website, you can follow him on his journey from zero to earning $20,000 per month.
He is a mobile marketing consultant, entrepreneur, podcaster, speaker, coach, and advisor.
In September 2013, he quit his job and made the move from corporate employee to entrepreneur. His journey, along with its bumps and struggles, is one that many of us can relate to.
He is currently the co-host of Zero to Scale and the host of Mobile-Friendly, two podcasts worth checking out.
Now, let’s hack …
Greg Hickman.
In this 31-minute episode of Hack the Entrepreneur, host Jon Nastor and Greg Hickman discuss:
Breaking big goals into mini-milestones
Working backwards from where you want to be
How the Miracle Morning has increased Greg’s focus
Understanding wealth dynamics
How Greg accidentally became an expert in mobile marketing
Click Here to Listen toHack the Entrepreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
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Will Your Website Survive the Upcoming Google Mobile Penalty?
You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home.
This has been your life for the last two years. Business has been good, so there was no reason to suspect anything would be different the next day.
Except there was.
You show up to your little booth, and wait. Occasionally, a customer trickles in, but otherwise you are alone. Around lunchtime, you peer down the lane. A few stalls seem to have a steady stream of customers. But not many.
You look at the calendar. It is April 21, 2015. You scratch your head and wonder if tomorrow is going to be same.
An odd warning about mobile search
The story above is analogous to how Google’s algorithm updates typically unfold. Website and small business owners wake up one day to find the landscape drastically changed.
Panda and Penguin are the usual examples we like to trot out. In those cases, however, those who were caught up in the convulsions deserved their punishments. It was clear they were violating — at least, pushing the limits of — what Google favored.
But Google’s update to their mobile algorithm is different. We actually got an explicit warning that a change to the algorithm was coming.
This was posted on February 26, 2015:
Starting April 21, we will be expanding our use of mobile-friendliness