[Last Day] Join The Showrunner Podcasting Course Before the Doors Close

Jonny Nastor and I want to help you develop, launch, and run a remarkable show. That’s why we created The Showrunner Podcasting Course — which is currently open, but closes today at 8:00 p.m. Eastern Time. And yes, I said show — not “podcast.” For most intents and purposes, the distinction doesn’t make a huge Read More…
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The Showrunner Podcasting Course Is Open (For a Limited Time)

Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with Read More…
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Why I Love Broadcasting My Podcast Recordings Live

Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes Read More…
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Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

What are Jonny’s “4 Ds of Pristine Production?” You’ll find out in this week’s episode of The Showrunner.
We begin this episode by discussing the how and the what of podcasting — and more importantly, which one we place a greater emphasis on. (You probably won’t be surprised by our answers.)
Then we dive into Jonny’s 4 Ds, which cover:

The type of mic you should choose
How to hack your room to get better sound
Why preparation is king
And thoughts on delegation … which is a good thing, just not too soon

And then Jerod adds a few Ds of his own.
Listen, learn, enjoy …
Listen to this Episode Now
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Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters.
To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner.
But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin.
From small jokes to snide remarks, we are seeing the first wave of this beginning.
On this week’s episode, Jerod and Jonny discuss one of the more recent and more popular articles aimed at today’s Showrunner.
Immediately following a whirlwind book promotion of 40+ podcast interviews, author Ryan Holiday took some downtime to deride the very medium he used to drive book sales.
Ryan’s article titled Please, Please, For The Love of God: Do Not Start a Podcast, is the topic of discussion in this week’s episode — and it’s a fun one.
Luckily for everyone involved, Jerod and Jonny go beyond Ryan’s article and discuss the three questions you need to answer to decide for yourself if you should start a podcast:

Do you have a desire to connect with an audience about a topic that is important to you?
Will the content you share educate, entertain, or inspire the people in your audience?
Can you commit to creating

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Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners.
Today, we are talking to an absolute expert in podcast advertising.
In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams.
Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast advertising agency, and in this episode we discuss:

Why podcast advertising works
What you can do to make your ads more effective
How to package and present your show to maximize advertising revenue

Listen to this Episode Now
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Just 9 Hours Left: Join The Showrunner Podcasting Course Today

One final reminder.
You have until today (February 19, 2016) at 8:00 p.m. Eastern Time (7:00 p.m. CT, 6:00 p.m. MT, 5:00 p.m. PT) to join The Showrunner Podcasting Course before we close the doors to new registrants.
To learn more about the course, and decide if you want to join the hundreds of others who have already made the investment to learn our proven step-by-step process, click here:
You will learn how to develop, launch, and run a remarkable podcast — the kind of podcast that can build the audience of your dreams and transform your career and your business.
And all of the risk is on us.
We offer a complete 30-day money-back guarantee, with no questions asked. So if you choose to hop into the course today — but then realize in the next 30 days that it isn’t the right fit — just let us know, and we’ll be happy to refund your money.
Take a look and decide, but don’t wait.
The doors close later today.
Jonny and I are looking forward to working with you!

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What Could Happen if You Launch a Podcast in the Next 30 Days?

Let’s start with a question you know the answer to:
What do you need to build a successful online business today?
Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101.
Now another question you probably can answer:
How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day?
Isn’t it too … late?
No, it’s not too late.
But the reality of the content abundance all around us does mean that we cannot blend in and expect to stand out.
We must attract attention, be useful, and build trust.
In other words, we need to be remarkable.
And there is no better way to create an authentic connection with an audience than through a remarkable podcast.
Now I’ve got a question I bet you don’t know the answer to … yet.
If you launched a podcast today about your favorite topic in the entire world, where could you be five years from now?
Think about it for a minute. Let your mind wander.
While you’re thinking, I’ll quickly share my story.
Five years ago, I did launch a podcast about my favorite topic in the entire world: Indiana Hoosiers basketball.
I didn’t really know what I was doing — I was nervous and a little afraid — but I launched it anyway. And somehow I convinced a couple of guys I’d never

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Why a Comprehensive Content Strategy Includes Podcasting

What if there was a way to cut through the noise, get noticed, and make a real connection with your audience?
For many businesses, on-demand audio content is the way to do just that.
Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.
There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.
It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.
Yet, if your business takes content marketing seriously, then podcasting can be a strong component of your content strategy.
Here are four reasons to embrace podcasting as an integral part of your strategy.
1. Expand your reach
2015 was the year podcasting made its way toward the mainstream.
Edison Research has reported that one-third of all Americans 12 years of age and older have listened to at least one podcast. If there are still two-thirds of the population remaining who haven’t explored podcasts yet, then there are lots of new ears to reach.
The best time to start a podcast was four years ago. The second best time is now.
The sheer number of people listening to podcasts — and the even greater number of people still to discover the medium — makes podcasting an essential part of any content strategy.
With new cars starting to roll off the assembly line with podcast players installed in them, and both

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[Rebroadcast] Why Email Is Your Show’s Mandatory Companion

Yes, you’ve heard the main section of this episode of The Showrunner before — about the importance of building an email list as part of your audience-engagement strategy.
But the intro and outro are new, as Jerod Morris explains why he and Jon Nastor decided to rebroadcast this episode this week.
The smartest Showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience.
The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.
In this episode, Jerod and Jon provide an overview about email. There is a lot to cover. (Next week, they’re going to build on what they discussed here and take list building to the next level.)
Jerod and Jon dive deep into the following topics:

Why Jon thinks he is doing email wrong (and why Jerod disagrees with him)
The importance of being human in how you approach your email subscribers
The benefits of building a base of email subscribers as you grow your show
Which is more valuable: an email subscriber or an iTunes review?
How email played a huge role in the initial launch of The Showrunner Podcasting Course
What you should do when people hit “Reply” on your mailings (if you really want to build an audience)
Why you should view your email schedule like your podcast schedule
The two roadblocks to email registration that you need to remove with your site

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