In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many…
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Category: Persuasion
10 Timeless Persuasive Writing Techniques
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK,…
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How to Build Trust in Relationships with Content Marketing
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content…
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Storyselling 101: Build a Business Around Your Blog
Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to…
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4 Vital Elements of Appealing Copywriting Offers
If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,…
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Aristotle’s Ancient Guide to Compelling Copy
A long, long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids…
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Unleash Your Inner Dork to Become a Better Copywriter
Whether you’re promoting a product, a service, or just an idea, exuberance sells. One of the reasons why content marketing…
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10 Emotion-Based Headlines that Work
Emotional benefits are critical to persuasive copy, but how do you naturally incorporate them into your writing? It’s one thing…
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The Two Most Important Words in Blogging, Persuasion, and Copywriting
Imagine … by the end of this post, you’ll be a more effective blogger, all because you learned two very…
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The Structure of Persuasive Copy
We’re aware each element of copy is designed to get the first sentence read, and from there keep the reader…
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