January 2015 – Interent Marketing Voices

Happier Marketing, Sales, & Service Automation with Zapier ~ Interview Wade Foster

Okay folks, let’s cover 1st base before we hit a homerun. You may have looked at the title of this post and thought to yourself, what is Zapier? Great question. What Is Zapier? Zapier lets you connect the web apps you are already using, to make it easy to automate those tedious tasks we all […]

Do Lower Prices Lead to More Sales?

Let’s say you’re choosing between three photography courses covering similar topics.
The prices are stacked like this:

$200
$250
$2,000

What’s going through your mind right now?
Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.
If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.
But that’s not how we’re built as human beings.
Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. We’d show them beds that cost $1,500, $2,000, and $4,000. And then we’d ask them if they were curious about the bed that cost $4,000.
You bet they were. You would be, and so would I — we’d all be curious about the features and benefits that caused an increase of 100 percent (or more) in the price.
Price decisions are made in a vacuum or by comparison
Lower prices, alone, don’t produce more sales. We’re clear on that idea, aren’t we?
And that’s because clients make price decisions either in a vacuum or by comparison.
To start, let’s look at making price decisions in a vacuum.
Say you decide to buy a bottle of Ardbeg (yup, it’s a really nice, single-malt whisky). But wait — the price of a single bottle of 2009 Ardbeg Supernova is $550.
You aren’t asking why at this

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The Hubcast #27: Best Way to Rank for Competitive Short Tail Keywords

The Hubcast Podcast Episode 027 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot Strategy In this weeks Hubcast strategy section we answer the question: What […]

How to Learn From Your Mistakes

Everybody makes mistakes.
And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.
But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.
In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.
We discuss:

Recovering from technical errors (notably, a rather embarrassing one Jerod made recently)
Walking away from security in pursuit of happiness
Self-compassion in the face of mistakes
Why it’s okay to want recognition for your hard work
How to mobilize into action quickly when things go wrong
Letting go of stubbornness in favor of learning

Listen to The Lede …
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …

Click here to download the mp3 | 43.0 MB | 31:07
Click here to subscribe via iTunes
Click here to listen via Stitcher
Click here for the RSS feed (non iTunes)
Click here for the show archive

React to The Lede …
As always, we appreciate your reaction to episodes of The Lede and feedback about how we’re doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining

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How to Do Reciprocity Right… So It Actually Persuades Instead of Fostering a Culture of Takers

“I am obligated to give back to you the form of behavior you first give to me.”
That’s how Dr. Robert Cialdini, the mastermind behind Influence (one of my fave biz books), defines the idea of reciprocity or reciprocation.
Reciprocity is one of Cialdini’s six principles of persuasion.
You’ve surely heard of it.
If not, click here to buy the book (and be sure to read it, too)
Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free trials. We’re banking on the idea that,

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5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

Before I go on my little diatribe here about social media and how it’s thwarting the content marketing efforts of businesses around the globe, let me just make one thing clear: I’m not anti-social media. I like it. I understand its uses. I’ve used it to generate business. So there, now that we’ve gotten that […]

Trolls, Unkind Words, and How to Know You’re on the Right Track

At the end of the day, I just find your persona incredibly grating.
Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now.
I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim.
Even back then, though, the note made me laugh.
(Ruefully.)
Because I knew that it was a signpost. A signal that I was headed in the right direction.
The Internet is full of wonderful things. It’s given me a rich business life, a vehicle to help and teach, lots of friendships, and a wide view of this amazing world. I even met my husband online.
But it’s also populated by a few people who are rude and disagreeable, if not outright trolls.
The day you get your first snotty comment is the day you’ve arrived, in a weird way. It means you’ve escaped your own echo chamber. You’ve grown out of the little cocoon that kept you safe.
And you’re strong enough to handle that, even if you don’t always feel that way.
No one takes a swipe at boring people
If you’re a bland, unremarkable serving of Cream of Wheat, you won’t attract many haters.
You need a strong voice to stand out online — and some will find that “incredibly grating.” You’re on the

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