As is always the case, upon attending Social Media Marketing World this week in San Diego I find myself left with a barrage of thoughts and feelings on the future of social, sales, marketing, and so much more. Without question, it was an exceptional event. No surprise though, Mike Stelzner, the event’s founder, doesn’t do […]
Month: March 2015
Mad Marketing 48: Moving Past Fans, Followers, and Other Silly Metrics
Well it’s Mad Marketing time again my friends! I recorded this episode of the podcast while attending Social Media Marketing World (#SMMW15) in San Diego and many trends and thoughts are on my mind. Specifically, in this episode we’ll discuss: Why no one is talking these days about fans, followers, and comments Why it’s so […]
Hubcast 35: Sales Funnel Video Strategy for B2B & B2C Companies
The Hubcast Podcast Episode 035 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2015 Great email from one of the Hubcast listeners. Marcus and […]
If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic)
At CTA Conf in 2014, I presented on 3 things I know to be true after a decade spent writing copy.
One of those things was (and is) this: If you want to stop struggling with how to write and measure the success of your copy, make every element you write responsible for one job only.
Here’s the idea.
Everyone wants to write better-performing copy. Agreed?
And by “better performing”, we generally mean “copy that sells better.” Yes?
But when it comes time to a) write or b) assess what’s going on with your copy that’s preventing
On Pink Hair, Marketing, and Business on Your Own Terms
It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.
Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.
Small children think I’m some kind of live-action muppet, which I enjoy very much.
TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.
Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.
The 4-hour workweek part is bogus, but the rest of it has some merit.
I first dyed my hair pink in a kind of post-corporate stress disorder statement — I’m not going back there.
I had attitude about corporate when I was in that environment. Career-limiting kinds of attitude. And I’ve never particularly gotten over it.
I’m sure that I should have behaved myself better and been a little more politically astute. But I’ve never been all that good at that. Ah well.
When I first declared independence with my hair, I was a fledgling freelance copywriter with definite ideas about writing, content, business, and ethics.
Funnily enough, now I’m a reasonably seasoned business owner with definite ideas about writing,
Is Your Business Truly Prepared for the Future? Going Beyond “Content Marketing”
As many of you know, one of my major passions in life is the pursuit of world-class communication—whether it be for myself or others. And to say this passion runs very, very deep would be an understatement. When I was a teenager, I had a tremendous fear of public speaking. Luckily for me though, as […]
How to Build a Profitable Email List with Social Media Advertising
Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.
Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.
Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?
In this 29-minute episode of New Rainmaker with Brian Clark, Brian and Noah Kagan discuss:
Why you should focus on fundamentals instead of Facebook
Is Facebook now a pay-to-play platform for marketers?
How to convert social traffic into email subscriptions
A longer (more profitable) view of social media advertising
What you should do if an ad spend is profitable
How to make sure your ad campaigns will work
Why he suggests using retargeting for product-based campaigns
Which social ad platforms have performed best for him
How to successfully advertise on Twitter
Two surprisingly successful recent ad campaigns
Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from
Hubcast 34: Tracking Phone Calls as Inbound Marketing Leads
The Hubcast Podcast Episode 034 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: !! Important NEWS !! Mobile warning in HubSpot about how Google will […]
Digital Business, Authenticity, and the Freedom of Being Yourself
It’s no secret that many of us struggle with who we are and that validation is at the very top of our priority list.
Social media and the Internet make it really easy to wear a mask, but that habit can be devastating.
Identifying the issue is a great place to start, but it requires a lot of ongoing work and maintenance. Thankfully, there’s a light at the end of the tunnel … and a way to get it right.
In this 18-minute episode of No Sidebar, host Brian Gardner and Allison Vesterfelt discuss:
How I met Allison and her husband Darrell
Vulnerability, being unfiltered, and balance
The freedom of being you
The difficulty of starting a podcast
The idea behind our weekly newsletter, No Sidebar
The Skype call that paved the way for the future of the podcast
Click Here to Listen toNo Sidebar on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post Digital Business, Authenticity, and the Freedom of Being Yourself appeared first on Copyblogger.
How to Build Your Digital Business with the ‘MVP’ Process
Last week on The Mainframe, Tony Clark explained how he and Brian Clark built Copyblogger into an eight-figure business using the minimum viable product process.
In this episode, Chris Garrett and Tony explain how you can implement the MVP process in your own business for faster time to market, better customer experience, more effective launches, and profitable bootstrap funding.
In this 26-minute episode of The Mainframe, hosts Tony Clark and Chris Garrett discuss:
What you need to get started building your own MVP
Research and the “Co-Creation” process
How to decide what to build
What people really want to buy from you
How to get those first hard-to-get sales
What you need to do after you launch
Click Here to Listen toThe Mainframe on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post How to Build Your Digital Business with the ‘MVP’ Process appeared first on Copyblogger.