April 2015 – Interent Marketing Voices

What Does It Mean to Be a Showrunner?

So … what exactly is a “showrunner” anyway? And what does it take to be a successful one?
The Showrunner hosts Jerod Morris and Jon Nastor define the term and explain what separates successful Showrunners from all the rest.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

What essential lesson about building an audience can we learn from the very first scene of House of Cards?
Why aspiring Showrunners should think of themselves as producers, in the classic media sense of the term
How being a Showrunner is essentially ownership of an audience experience — whether it’s a TV show, a podcast, or even a live event
What is a Showrunner’s responsibility? (And why would someone want it?)
The importance of long-term thinking to showrunning success
How Jon made the transition from do-it-all podcaster to true Showrunner
The importance of community when growing a show (especially for new Showrunners)
What does it take to be a successful Showrunner?
How the profitability of a podcast is about much more than money
How to overcome “The Dip” (in more ways than one … )
Listener question: Did our listener shoot himself in the foot by not having a keyword in his show title?

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post What Does It Mean to Be a Showrunner? appeared first on Copyblogger.

Original Source

Hubast #40: BrightInfo & HubSpot Integration, Blogger on Board, & Seth Godin Quote

The Hubcast Podcast Episode 040 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Hubcast Archive We got a great question…
The post Hubast #40: BrightInfo & HubSpot Integration, Blogger on Board, & Seth Godin Quote appeared first on The Sales Lion by Marcus Sheridan.

What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

Editor’s note: This post was originally published on June 29, 2011. We’re running it again today to honor DIY media and the endless possibilities for your business when you’ve built a loyal audience.
Ever had a great idea, and then started to doubt yourself?
Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.
How can you be sure it will work? Should you ask for feedback?
I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.
Let’s start with a band called Wilco.
Wilco gets the shaft
In 2000 and early 2001, Wilco recorded a selection of songs for a fourth studio album.
Signed to Reprise Records (a subsidiary of Warner Music), the band was continuing to shift away from its “alt country” roots toward a more experimental alternative rock sound.
This made the folks at Reprise nervous. After a shakeup at the top executive level of the label, a guy named Mio Vukovic was assigned to monitor the progress of the new album and offer suggestions.
Let’s just say that Vukovic wasn’t much impressed with what he heard, and Wilco wasn’t much impressed with his suggestions. This resulted in the band being unceremoniously canned by the label.
Wilco negotiated its contractual divorce from Reprise. Part of the deal allowed the band to keep the master tapes and full

Original Source

Proof That Grit Is the Only Way to Reach Your Potential

In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.
Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential.
But what is grit? Where does it come from? Can you develop grit if you don’t have it? And what does this have to do with content marketing?
Fortunately, these are the questions The Lede hosts Jerod Morris and Demian Farnworth tackle in this week’s episode of The Lede. Not to mention, there’s a fun Grit Quiz you can take to determine how much grit you have.
In this 34-minute episode of The Lede, you’ll also discover:

Why the way you’ve been thinking about talent is all wrong
What people who don’t have grit can do to develop it (it’s boring, but works)
The daily mindset that sets you up for achieving more of your goals
The six-minute, must-watch video on grit
The proven secret to staying motivated for the long run
One thing grit will never overcome
Which host of The Lede has more grit

Click Here to Listen toThe Lede on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Proof That

Original Source

Here’s How Henry Rollins Writes (Slightly NSFW)

Prolific is a weak word to describe Authority Rainmaker 2015 keynote speaker Henry Rollins. In fact, most words fail to capture his many dimensions.
In August of 1981, young Henry got his start, joining the seminal punk band Black Flag. Following the band’s breakup in 1986, he started 2.13.61, a record label and publishing company. Shortly after that, he formed the breakthrough Rollins Band.
He went on to become an author and spoken-word artist. Endless work in print, film, radio, and television followed.
But you might find yourself wondering why The Writer Files would showcase a punk icon. Simple …
The unapologetic content marketing punk
Content marketing is do-it-yourself media, and Henry was doing DIY media while some of us were still kicking the slats out of our cribs. And he was doing it in a way that makes us all look like slackers as adults.
Black Flag recorded, financed, and distributed their own records; set up and promoted their own shows; and created their own merchandise.
Henry published his own books (nearly 30 at last count) on his own imprint, and toured the world multiple times as a spoken-word artist under his own initiative.
And at 54 years old, this unapologetic punk is showing no signs of slowing down.
The hardest working man in show business
He’s got a weekly radio show in Los Angeles, and he writes for the LA Weekly and Rolling Stone Australia. A few months ago, he launched his hilarious podcast, Henry & Heidi.
The Washington Post said he was

Original Source

The Essence of Going from “Content Marketing” to “Content Culture”

This post is going to be short and sweet, but its subject is one of utmost importance for companies truly looking to go beyond simply doing “content marketing.” In two days, I will be speaking to the entire sales and marketing team at Yale Appliance in Boston. This, in and of itself isn’t very unique,…
The post The Essence of Going from “Content Marketing” to “Content Culture” appeared first on The Sales Lion by Marcus Sheridan.

How Neuroscientist Michael Grybko Defines Creativity

Have you ever wondered how prolific writers summon vast stores of creativity without seemingly breaking a sweat?
The Writer Files host, Kelton Reid, would like to introduce you to a guest segment where he enlists the help of a neuroscientist to give us a tour of The Writer’s Brain.
He has invited research scientist Michael Grybko — of the Department of Psychology at the University of Washington — to help him define creativity from a scientific standpoint.
He will help us pinpoint where exactly in the brain creative ideas come from, decide if you can teach an old writer new tricks, and test the theory that writers’ brains are similar to professional athletes.
In this 22-minute file, host Kelton Reid and Michael Grybko discuss:

How science is expanding our definition of creativity
Why memory plays such a big part in writing
Why you shouldn’t take your typing skills for granted
Where creative ideas come from
Can you teach an old writer new tricks?
Why staying curious is so important to creativity
Are prolific writers like pro athletes?
Why “write what you know” is good advice

Click Here to Listen toThe Writer Files on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Neuroscientist Michael Grybko Defines Creativity appeared first on Copyblogger.

Original Source

How the Perfect Article Is Framed by White Space

White space sounds like a design issue. So why should you, dear web writer, care? Because words matter.
Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress.
She stands about 50 inches … roughly four feet tall.
Her head is cocked to the left, a pensive, sad look on her face. Both elbows are pinned to her side and her forearms stretch upward, her palms open to the sky, a bowl in each hand.
As if she is feeding the birds. You probably recognize this statue.
Discover the name of this statue and what it can teach you about white space, web writing, and more in this episode of Rough Draft with Demian Farnworth. Plus:

Don’t make this mistake when thinking about white space
How web writers can improve their copy with white space
The problem with some print magazines, like Woman’s Day
The two books on web usability every web writer should read
A beautiful little essay by designer Mig Reyes about copywriters

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How the Perfect Article Is Framed by White Space appeared first on Copyblogger.

Original Source

The Power of Teamwork and Collaboration

The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24.
On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of teamwork and collaboration.
Shortly after their chat began, the podcasting gods gave them a clear sign that they should end the call and resume working. So they did.
But to make this bonus episode a true bonus, they decided to give you a sneak peek at one of the bonus interviews inside of the course …
This episode ends with a short snippet of Jon’s interview with Jared Easley, whom you may know from Starve the Doubts and Podcast Movement.
Enjoy. (And if you want to check out the Pilot launch of the course, hop on The Showrunner email list.)
Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Power of Teamwork and Collaboration appeared first on Copyblogger.

Original Source

How Online Courses Accelerate Any Business Model

The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.
People want online courses, and they’ll clearly pay for them.
And if great content marketing is giving away information worth paying for, then it seems smart to offer online courses as an audience-building and lead generation strategy.
In this 25-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

Why free courses are the best lead generation tool
Why you don’t have to create a Lynda.com to succeed
Our lead gen strategy (that works) from 2012
How Brian used this same strategy a decade earlier
Why people choose to buy from you
How we launched the Rainmaker Platform with a new podcast
Why you’ve likely created a valuable online course already

Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Online Courses Accelerate Any Business Model appeared first on Copyblogger.

Original Source