June 2015 – Interent Marketing Voices

How Bestselling Author Austin Kleon Writes, Part Two

New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.
Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.
In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in the digital age” for organizations as varied as Pixar, Google, SXSW, TEDx, and The Economist.
In the second part of this two-part file, host Kelton Reid and Austin Kleon discuss:

Is “imagination” overrated?
A simpler definition of creativity
Why you should write for just one person
How minimizing distractions can help your creativity
Why your audience is your most valuable asset
Is being boring the key to productivity?
The importance of being great at both art and life
Why you need to pick your partners carefully

Click Here to Listen toThe Writer Files on iTunes
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About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Original Source

How Every Creative Must Think about Marketing and Advertising

Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme.
Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, “We sell or else.”
This is the point. Advertising comes in two flavors: artistic and mechanical.
One obscures the message and is judged by its originality. It conforms to the principles of art.
The other clarifies the message and is judged by performance. It conforms to principles of copywriting, of advertising.
One is a monument. The other is a tool. One is meant to attract attention from a distance. The other is meant to absorb traffic. To steer readers into action. To get results.
But this doesn’t mean you throw creativity out the window …
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

The longest-spanning bridge in Switzerland
Rosser Reeves’s great metaphor that perfectly illustrates the relationship between copywriting and creativity
Four must-listen episodes of Rough Draft
A neuroscientist’s definition of creativity
What you can learn about creativity from a sales guide David Ogilvy wrote when he was 25
The famous Bill Jayme headline for Psychology Today

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Original Source

The Power of Working on YOU

Anyone that knows me also knows I have a passion for public speaking. So far in 2015, after the first 6 months, I’ve given a total of 51 presentations and keynotes in roughly 20 different states/countries. For me, this is a full time job. I love it and some people say I’m pretty good at…
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How Steve Scott Makes $30,000 Per Month Publishing Kindle Books

Most Authorpreneurs earn their living from speaking gigs, consulting businesses, and other indirect sources.
Rarely does one make the vast majority of their income directly from the sale of their books. Steve Scott is different.
Steve earns a great living selling digital books on Amazon’s Kindle platform … to the tune of $30,000 per month.
With more than 58 titles in his catalog, this self-publishing mega-star has rewritten the rules of success for authors who want to earn a living writing books.
In this episode of Authorpreneur, host Jim Kukral and Steve Scott discuss:

How Steve writes so many books
Exactly how he earns money from his books
The lifestyle his independent book business affords him
Why self-publishing is the only choice for him
His ten-year plan to retire on his book income

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Original Source

What it Takes to Leave the Corporate World (and Not Look Back)

Today’s guest on Hack the Entrepreneur is the founder and CEO of Small Business Trends, an award-winning online publication, which offers breaking news and advice for small business owners.
She is a former corporate attorney that left that corporate life and founded her own company in 2003.
She is considered an authoritative voice on small business issues and has been noted and quoted in respected publications (such as the Wall Street Journal).
Her name has appeared in multiple “top” lists, and she was featured as one of Hubspot’s 100 Most Powerful Women on Twitter.
Now, let’s hack …
Anita Campbell.
In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and Anita Campbell discuss:

How sticking with things can be good for entrepreneurs
Why it’s necessary to measure your progress over the long-term
If you don’t know how to do something, don’t do it
Understanding that we all work for someone, whether we like it or not
The hard part of identifying your core competency

Click Here to Listen toHack the Entrepreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Original Source

Launching a New Product? These 5 Tips Will Get You the Testimonials You Need

Take a moment to try this thought experiment … At what point in your life did you look at your birth certificate to confirm that you were indeed born on the day that your parents said you were born?
For most people, the answer is never. You simply took your parents’ word. Because you trusted them.
Your parents hopefully did a lot of things to help build that trust — like feed and clothe you, teach you lessons, play with you, and protect you. People who don’t have that experience, however, feel something entirely different: they question everything. They don’t inherently trust.
For most of us, though, if we read or hear something from someone we know, like, and trust, we accept it without question.
As an entrepreneur, you need to think of your customer as a child who’s been burned one too many times. Who’s been hoodwinked, ridiculed, and neglected. Who’s defensive, reserved, and hard-nosed.
In fact, this is the case. Your job is to win the trust of that child.
Five simple methods
Joanna Wiebe presents a concept called “So What? Prove it.” It’s a blunt way of examining how your prospect views your product claims.
To make your prospects care, you need to show them how your product can make them see a better version of themselves. And then you need to prove it.
The conventional way to prove a claim is to present testimonials, endorsements, or press mentions — leveraging the power of a source that is known,

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Mad Marketing 60: Why Large Companies Struggle w Content Marketing

Hey folks, it’s podcast time! And in this fast and furious episode of Mad Marketing, we’ll be discussing: Why so many larger companies just can’t seem to get out of their own way when it comes to producing content How to manage content brainstorms with your team The power of understanding how search engines like…
The post Mad Marketing 60: Why Large Companies Struggle w Content Marketing appeared first on The Sales Lion by Marcus Sheridan.

HubSpot database cleanup with bounced email

HubSpot database cleanup with bounced email You don’t want to waste time and energy marketing to people who aren’t responding any more, so in today’s tutorial George B Thomas will show you how to clean up your database to filter out any bounced email addresses. You will actually create a new list to hold all…
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The One Irrefutable, Universal Law of Podcasting Success

There is no secret to podcasting success. There is just this:
Show up.
Show up reliably.
Show up reliably over time.
Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.
It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.
And your attitude is revealed by when you show up, how you show up, and how long you show up over time.
It’s simple to say. It’s hard to do.
Which is why the rewards are so great for those who stick it out.
Like these guys …
Marc Maron has produced 614 episodes of WTF since he launched the show in September 2009. On Monday, he interviewed the President of the United States.
The latter does not occur without the former.
Marc Maron shows the hell up.
Demian Farnwoth has published four new episodes of Rough Draft every week since launching in mid-March of this year. He already has 60 5-star reviews in iTunes.
Jonny Nastor has published three new episodes of Hack the Entrepreneur per week since launching in September 2014. He already has 253 5-star reviews in iTunes.
Demian Farnworth and Jonny Nastor show the hell up reliably.
I have hosted a live postgame show immediately after nearly every Indiana basketball game since the beginning of the 2011–12 season. There are now more than 1,000 people on our email list, a handful of whom donated money to our show before we ever asked for any

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A Review of Wistia: Hidden Features, Videos, and More

In this interview, I get to talk to Ezra Fishman from Wistia. We sit down and chat about all things video, inbound and Wistia. My favorite part of the interview has to be the “hidden” features found in Wistia. There are a ton of hidden gems in this interview. If you are like most of our TSL…
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