September 2015 – Interent Marketing Voices

Why (and How) Selling Ourselves Makes a Difference, with Matthew Kimberley

Speaker, coach, and author Matthew Kimberley of How to Get a Grip talks with Youpreneur.FM host Chris Ducker about selling, marketing, and the critical importance of speaking your audience’s language.
Why do so many small business owners struggle with sales? Chris invited his good friend and fellow Brit Matthew Kimberley to share his thoughts on the subject in today’s podcast.
Matthew is a masterful salesman, a renowned author of the self-help book How to Get a Grip, and the head of the Book Yourself Solid coaches training program.
On this show, Matthew shares his candid and often hilarious anecdotes on how to be more confident when making a sales pitch (and why it matters), two ways to build your sales muscle, and whether sales people are born or made.
There’s a lot of deep and beneficial insights from Matthew and Chris in this episode of The Youpreneur.FM Podcast, so sit back, grab your favorite beverage, and listen in!
Essential Learning Points From This Episode:

Why we must understand our audience
When do people need to be told what to do?
Where do 90 percent of business problems stem from?
Why repetition is so important to being great at sales
What is Kimberley’s kid’s kidney concept, and how does it help sales?
Much, much more!

Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The

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Why a Hot Seat Is Shockingly Good for Business

Back in 2004, the heat was on for me and my little marketing and design studio.
In those days, I was a single mom with a 10-year-old and a 12-year-old, and I desperately needed my business to produce.
And by that, I mean produce profit. I needed money, honey — to support my family, run my household, and build my business.
I knew it was time to ramp up my efforts. My business was successful, but it was time to take it to another level.
Around that time, I started hearing about mastermind groups.
And now, when I look back, I recognize that joining a mastermind group profoundly changed my business for the better, especially because of one specific exercise these groups do.
That’s what I’m going to share today. Because earlier this month, we began doing something similar inside one of our communities at Rainmaker Digital.
Mastermind groups around every corner
You know that thing that happens when you’re interested in something and all of the sudden you start seeing mentions of it everywhere?
It’s called frequency illusion, and that’s what happened to me with mastermind groups. Everywhere I looked, I saw mentions of them.
But every mastermind group I found met in person, either early in the morning or later in the evening. And those were both times of the day when I had to be on Mom Duty. Attending a meeting outside the home wasn’t an option.
And yet, I was convinced that a mastermind group was what I needed.

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How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One

Author and Fast Company Editor Joe Berkowitz stopped by The Writer Files this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You’ve Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with host Kelton Reid about how he survives the harried life of a big city journalist.
In addition to his work for Fast Company, Joe’s writing has been featured in The Awl, Salon, The Village Voice, Vulture, RollingStone.com, GQ.com, McSweeney’s Internet Tendency, and many others.
For a writer who works on breakneck deadlines, and almost never gets a break from the writing life, he has some pretty solid advice for keeping the cursor moving.
Join Kelton and Joe for this two-part interview.
In Part One of the file, host Kelton Reid and Joe Berkowitz discuss:

How a bad breakup can boost your productivity
When to throw out the rule “All Killer, No Filler”
How to build your writing endurance
Don Draper’s advice for beating writer’s block
How making lists can help your head
The magical power of 4:00 a.m. dementia

Click Here to Listen toThe Writer Files on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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The Easiest Way to Know if Your Project Has Failed

Today’s guest on Hack the Entrepreneur is a speaker, advisor, entrepreneur, and the bestselling author of multiple books, such as Engagement from Scratch! and The Audience Revolution.
He is the founder of Firepole Marketing and Productive Inbox, and the host of the Business Reimagined podcast. He is also the creator of training programs, such as Audience Business Master Class and Course Builders Laboratory, which have collectively trained more than 3,000 online entrepreneurs.
In just a few years, Firepole Marketing hit seven figures in revenue and a worldwide team of 20 people, who support a community of more than 40,000 entrepreneurs.
Now, let’s hack …
Danny Iny.
In this 32-minute episode of Hack the Entrepreneur, host Jon Nastor and Danny Iny discuss:

The importance of having a “what’s next” mindset when something does not work
How to expand your bandwidth as an entrepreneur
What buying furniture can teach you about hiring employees

Click Here to Listen toHack the Entrepreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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10 Ways Specificity Helps You Build a Profitable Audience

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.
We’re all on the verge of an attention meltdown.
This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.
That means you have to use every writing tool you can to gain and keep audience attention.
Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.
One small note before we get started …
If you only read one section of this article, read this one
Specificity is especially helpful for writing your headlines.
Remember the 80/20 rule: 8 out of 10 readers will read your headline copy but only 2 out of 10 will read your entire post.
Since headlines persuade your audience to read your content, you should dedicate 50 percent of your efforts to writing magnetic headlines before you write the rest of your copy.
The experts have been touting the importance of getting specific all along, and here are some of their more compelling tips to help you win the battle for your audience’s attention.
1. Get to the point
Old-school copywriter George Lois wrote a very useful guide titled Damn Good Advice (for people with talent!). In it, he gets to the heart of the importance of specificity.
Lois

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Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More

Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.
We are back with another solo show on Youpreneur.FM!
Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.
On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.
Essential Learning Points From This Episode:

Why are so many online entrepreneurs struggling with originality?
Being better is no longer enough, Chris explains why
A surefire way to be seen as an influencer in your niche
Why it’s simply weak to be unoriginal
The role community plays in helping you be a better entrepreneur
Much, much more!

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How to Design a Book Cover That Sells

If your book cover stinks, your book is not going to sell … period.
We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.
Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?
If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.
In this episode of Authorpreneur, host Jim Kukral and Derek Murphy discuss:

How to design a book cover that sells
The biggest mistakes authors make when designing book covers
How much should you pay for a book cover design?
Are pre-made covers worth it and should you use them?
Illustrations vs. stock photography? Which one is best?
Nonfiction vs. fiction book cover design secrets

Click Here to Listen toAuthorpreneur on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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3 Resources to Help You Become a Professional Content Marketer

Professional content marketers think like students.
They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.
But how do you know what works right now in content marketing and what doesn’t?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to become a well-paid writer
How to form a professional support network
How to craft cutting-edge content ideas that grow your business

As you work your way through the material below, use each lesson as an opportunity to refine the way you approach content marketing.

The 7 Things Writers Need to Make a Living

A sustainable career as a writer seems like an urban legend to many people:
Non-writer: What do you do for work?
Writer: I’m a writer.
Non-writer: No, what do you do for work?
Writer: I’m a writer.
Non-writer: Huh?
Well-paid writers who work in content marketing do exist, and there’s something special about their traits, abilities, and strengths.
Sonia Simone shares The 7 Things Writers Need to Make a Living to help guide you along your journey to becoming a professional writer.

How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network

When Beth Hayden quit her day job to start her own business, she was naturally apprehensive about the unknown.
However, the support and encouragement she received from her network of media professionals gave her the confidence she needed to move forward.
In How to Earn More Money (and Keep

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How Much Does it Cost to Build a Website?

The goal today on Technology Translated is to arm you with the information you need to get the right answer for your needs and to find the right person to help you.
Rebecca Gill is the founder and CEO of Web Savvy Marketing. They’ve been building websites since 2009 and are one of the most respected agencies in the WordPress community.
Rebecca’s transparency and candid approach to creating lasting relationships provides a tremendous amount of insight that will give you a significant advantage when building your next website.
If you want to get a high-quality website, at the right price, and build a relationship with the right agency, don’t miss this episode.
In this 30-minute episode of Technology Translated, host Scott Ellis and Rebecca Gill walk you through the following:

How do we answer the question: “How much does it cost to build a website?”
What are the considerations that clients most often overlook when considering the price of developing a website?
How to differentiate between the broad range of bids to rebuild your website
Key things to look for when choosing a vendor
Key things vendors look for when choosing you
How does Web Savvy Marketing price their projects? (Hint: A lot of agencies use similar models.)
Why a little planning before you start shopping solves a lot of problems with choosing your vendor
Why you should establish a budget and share it with the agencies you’re looking at
Rebecca’s four recommendations to get started building a great site and finding the right agency

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How to Sell Like a Saint

Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person.
And yet, research shows that “selling” immediately brings to mind negative word associations. It’s as if the world hadn’t dramatically changed since the release of Glengarry, Glen Ross.
But the world has changed, and it’s the prospect, not the salesperson, who has control. So, the simple secret to “selling” is something much more powerful — empathy.
On this episode of Unemployable with Brian Clark, Marie Poulin, a coach who helps purpose-driven entrepreneurs bring their ideas to life in the digital space, joins Brian. Her advice can help any freelancer or creative entrepreneur who wants to grow the business without sacrificing the soul.
Listen to Unemployable with Brian Clark …
Click Here to Listen toUnemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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