October 2015 – Interent Marketing Voices

3 Resources to Help You Build Outstanding Online Courses

“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.
The product’s message stands for more than just peanut butter.
Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.
Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.
When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the knowledge that will help them become the people they want to be?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to structure and sell your natural expertise
How to attract students who want to learn from you
How to create a valuable lesson plan that sells your online course and motivates your students

How to Structure and Sell Your Natural Expertise

Chances are, you’re extremely knowledgeable about a certain topic.
Whether you know a ton about an industry you’ve worked in for years or a fun hobby you’ve mastered, at some point you might want to document your expertise and teach others.
But how do you organize your ideas and find the right technology solutions that help you distribute your lessons to students?
In How to Structure and Sell Your Natural Expertise, Pamela Wilson shares the first steps you need to take, so you realize

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How to Create Videos and SlideShare Presentations that LinkedIn Loves

Listen in to The Missing Link as two expert guests share how you can create videos and SlideShares that work for LinkedIn.
It’s easier than you think to create visually appealing videos and SlideShare presentations from the content you’ve already created.
Your content is worth more when shared in different formats.
So, you’ll want to listen closely to this episode to learn valuable information you can put to use right away.
Scott Skibell, a valuable member of The Missing Link LinkedIn group, shares why video is so important for deepening your connection with your audience.
Scott explains how to get started, the costs, what types of videos you can create, and much more.
Think you need expensive video equipment to make great content? Take a look at what you can accomplish with just your iPhone …

But wait, there’s more!
Our very own Pamela Wilson delivers the start-to-finish process of choosing your content to present on SlideShare, resources for choosing the best images, all the way to some ever-important call to action tips and tricks.
This article — The 3-Step Journey of a Remarkable Piece of Content — converted to SlideShare has more than 31,000 views (and counting)!
You can check it out here.
And then check out the number of views on this article about writing a damn good sentence as a SlideShare presentation.
Seeing the benefits?
In this value-packed episode, Scott Skibell and Pamela Wilson share practical tips and tools to get you started today with repurposing your valuable content

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The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

Because only rookies write from scratch…
We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.
This one post will help you write all your copy faster and with greater likelihood of success.
You should be using copywriting formulas whenever you write anything.
They eliminate the guesswork that makes a lot of bad copy bad copy.
They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help

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Becoming a Student of the ‘School of Greatness,’ with Lewis Howes

What does it truly take to achieve greatness? In this episode of Youpreneur.FM, host Chris Ducker and the School of Greatness founder, Lewis Howes, discuss the launch of Lewis’s new book, relationships, and why you become what you envision yourself being.
Being a student of great leaders is the best way to become one yourself, and here to share how he’s done that is Lewis Howes.
Lewis is the founder of School of Greatness, a brand that has created a movement with millions of fans around the globe, one of the top-rated podcasts on iTunes, and now a soon-to-be best-selling book with the same name.
On this episode, Lewis and Chris talk about how to be great no matter what you’re doing, how Lewis makes time for his health and well-being, how he’s approached building relationships with influencers, and his upcoming book tour for his first book, School of Greatness.
In this 41-minute episode of Youpreneur.FM, host Chris Ducker and Lewis Howes discuss:

What does greatness mean to Lewis?
To be better, you’ve got to be what?
Why giving first has been Lewis’s philosophy, and how it’s paying off
Who are some of Lewis’s biggest mentors?
Why Chris thinks the word “hustle” is overused
Much, much, more!

Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Becoming a Student of the

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How to Tame Content Creation Chaos with Rock-Solid Workflows

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?
At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.
Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.
I hinted at this in my last post, on how to delegate content marketing tasks.
Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.
Workflows help you work smarter
A workflow is simply the regular sequence of tasks through which any activity is completed.
I recognize that it might not sound particularly exciting, but the key phrase here is “regular sequence.” If you have a regular sequence, you have an activity you can train someone else to do, or you can get more efficient at it if you must perform the task yourself.
Even if you’re not at the point where you can or want to start delegating, using well-defined content marketing workflows makes you a more creative and productive content marketer because the structure they provide helps reduce cognitive load, prevent errors, save time, and maximize the results of the content you work so hard to create.
Another benefit is that you will overcome the faulty belief

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How Hollywood Screenwriter and Director John August Writes: Part One

Critically acclaimed screenwriter and director John August stopped by The Writer Files to chat with host Kelton Reid about his writing process, the film business, and his hit podcast Scriptnotes.
Since his breakthrough film debut Go (1999), John has penned an impressive list of big budget Hollywood films from Charlie’s Angels (2000) to a handful of Tim Burton films, including Big Fish (2003) and Frankenweenie (2013).
The prolific author has also worked in TV, on Broadway, creates his own writing apps, and is a voting member of the Academy of Motion Picture Arts and Sciences.
He currently produces the invaluable Scriptnotes podcast with co-host Craig Mazin, where they discuss the ins-and-outs of the screenwriting business.
Join Kelton and John for this two-part interview.
In Part One of the file, host Kelton Reid and John August discuss:

How a journalism major became a hollywood director
Why screenwriting is truly a team sport
What it’s like to rewrite a film like Iron Man
How handwriting first drafts helps your process
Why public writing sprints can boost your output

Click Here to Listen toThe Writer Files on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How Hollywood Screenwriter and Director John August Writes: Part One appeared first on Copyblogger.

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The 7-Minute Content Makeover

A few tweaks and checks can often boost a piece of written content about one “grade level.”
In other words, if it starts out “good,” this will take it to “very good.” Here’s the process Sonia Simone uses.
No, this isn’t a “write a blog post in seven minutes” podcast.
It’s the process Sonia goes through once she has written a piece, to add that final layer of polish. Once you have the habits in place, you should be able to make these changes in about five-to-seven minutes.
In this quick 11-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

The two most important actions that take content from “pretty good” to “very good”
Quick fixes to make written content easier to read
How to get rid of Fluff and Waffle
When to use that ten-dollar word

Click Here to Listen toConfessions of a Pink-Haired Marketer on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post The 7-Minute Content Makeover appeared first on Copyblogger.

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The 5 Areas of Focus to Launch Your First Digital Product

You may have noticed that we’re pretty excited about digital commerce around here. And we’re not alone.
The web provides an unparalleled way to launch a business — small or large — with very manageable levels of investment and risk.
But you won’t launch a new business by thinking or reading about it — you have to take action. At this point, I’ve seen hundreds (maybe thousands) of folks build viable businesses around an online product or service, and I’ve noticed five areas of focus that are crucial when you’re getting started.
Here’s what they are:
#1: Build an email list with an autoresponder
Probably no huge surprise here. We’ve been talking about email marketing for a long time on Copyblogger, because it’s the key mechanism you’ll use to pull your audience together and let them know what you have to offer.
I started with an email autoresponder on day one, and I suggest you do, too.
Why? Because it gives you a great way to capture the attention of every interested person you run across, and to turn those individual relationships into an audience.
It’s worth doing a good job on your autoresponder, but you don’t need it to be perfect, especially at the beginning. Come up with 5 or 7 messages that will:

Help your audience member solve a simple problem they care about
Give that audience member important information about why you do what you do
Educate the audience member about why your solution is a great way to solve

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Jerod Morris on Podcast Junkies

Jerod Morris sits down with Harry Duran of Podcast Junkies to discuss how he runs five regular podcasts, his struggles with creating content, and how he stays committed to his audience.
Listen in.
In this 84-minute episode, Harry Duran and Jerod Morris discuss:

The difference between authenticity and transparency
How every podcaster has felt uninspired to record their show
Podcast Movement
How Jerod creates/organizes his shows
Finding the time to host five different podcasts
Podcasting and Copyblogger
Practice, practice, practice

Click Here to Listen toRainmaker.FM Elsewhere on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Jerod Morris on Podcast Junkies appeared first on Copyblogger.

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