What is copy supposed to do?
We believe this: copy is your online salesperson. If it’s not selling, it’s not doing its job. If it’s not turning prospects into leads, leads into sales and sales into referrals, it’s honestly not doing its job. Which means that, generally speaking, copy is not doing its job.
The thing is that we’ve gone and made it hard for copy to do its job.
Check out what I mean – and tell me if you agree that these 2 problems are making it harder to write
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials …
The post The Hubcast 87: Marcus Loses His Mind Over The HubSpot Reports Add-On … Again appeared first on The Sales Lion by Marcus Sheridan.
Hello Everyone! It’s Mad Marketing time, and in this fun and passionate episode of the podcast, we’ll discuss: -How I under-achieved in a recent keynote, why I’m bothered with such a performance, and why it’s actually good to “lose” on occasion -Why Virtual Reality is something to pay attention to now (regardless if Gary Vaynerchuk…
The post Mad Marketing 92: The Disappointment of Not Being on Your A-Game…and Other Musings appeared first on The Sales Lion by Marcus Sheridan.
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials …
The post The Hubcast 86: Smart Content, Cost Articles, & HubSpot Favicons appeared first on The Sales Lion by Marcus Sheridan.
Here at The Sales Lion, we often talk with businesses that are struggling to get their content marketing efforts off of the ground. Some of them come to us fresh, ready …
The post How to Write an Effective Cost Article for Businesses: Instructions/Templates/Tips appeared first on The Sales Lion by Marcus Sheridan.
You’re trying to grow your SaaS startup.
You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)…
Naturally A/B testing has come up more than once in your CRO discussions.
You’ve even run a test or two. Or seventeen.
Yet despite your efforts, testing isn’t having anything resembling a material impact on your MRR. And now you’re jaded over the whole failed promise of split-testing…
You’ve come to the right place. We love A/B testing ’round these parts because, like you, we love learning. (That’s why you’re reading
We’ve all heard the stats: Over 90% of the world will not click on a paid ad in Google search engine results. At face value, one would therefore assume spending money on this type of medium would make little sense, not to mention the fact many experts within the digital space have spoken poorly of…
The post Why Inbound Marketers Should Embrace, Not Shun, the Power of Google Adwords and PPC appeared first on The Sales Lion by Marcus Sheridan.
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials …
The post The Hubcast 85: Website Videos, Inbound Sales & The Good Dan appeared first on The Sales Lion by Marcus Sheridan.
Does Wall Street hate Twitter? From the recent drop in share price, it would certainly seem so. The Hot Seat Podcast…
The post Is Medium the Future of Content Marketing? [Hot Seat Podcast] appeared first on The Sales Lion by Marcus Sheridan.
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials …
The post The Hubcast 84: Crossover SpinRadio, Inbound 2016, State of HubSpot & Video Marketing appeared first on The Sales Lion by Marcus Sheridan.