Month: April 2016

Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories

One evening about 30,000 years ago, a Stone Age content creator was hanging out at a firepit, social networking with his friends and family, when he posted a picture of a rhino to a cavern wall.
His target audience was immediately hooked and began inviting friends to take a look. A few even started drawing their own rhinos, cave bears and horses. Thousands of generations of followers drew and re-drew animal figures on the walls of the cave – and what’s more, similar versions of the figures were drawn

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Inbound Sales & A Closing Culture: Video Interview With Josh Harcus

In this interview, I get the chance to talk to Josh Harcus from the inbound marketing agency Huify. We talk about Inbound Marketing and Inbound Sales. He shares his thoughts on the transformation of HubSpot and the dual methodologies they now support. We talk about the great painful divide between marketing and sales teams in most…
The post Inbound Sales & A Closing Culture: Video Interview With Josh Harcus appeared first on The Sales Lion by Marcus Sheridan.

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Why Drone Technology and Content Marketing are a Perfect Marriage

You’ve heard me say if before and I’ll reiterate it again: Unless you show it, it doesn’t exist. And in this case, “it” (anything to do with your company and what you sell) can be many things. But because we’ve moved towards becoming a completely digitized and visual society, anything that allows us to “show it”…
The post Why Drone Technology and Content Marketing are a Perfect Marriage appeared first on The Sales Lion by Marcus Sheridan.

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Mad Marketing 94: How I Prepared to Interview Gary Vaynerchuk in Front of 3,000 People

  Hey folks, it’s podcast time again and in this episode I dive deep into my finding/learnings/lessons on all things Gary Vaynerchuk.  Because I was asked to interview Gary for his keynote at Social Media Marketing World this coming week, I committed to creating an interview experience very different than the standard questions he’d been…
The post Mad Marketing 94: How I Prepared to Interview Gary Vaynerchuk in Front of 3,000 People appeared first on The Sales Lion by Marcus Sheridan.

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How to Effectively Write About Your Competitors on Your Business Blog and Website

Let’s start this discussion off with a simple fact: every single company out there has competitors. Even if you operate in a very niche market, you’re going to have competitors. And if you somehow find yourself in a brand new arena and manage to be the first to plant a flag, you can bet that…
The post How to Effectively Write About Your Competitors on Your Business Blog and Website appeared first on The Sales Lion by Marcus Sheridan.

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A Great Analyst's Best Friends: Skepticism & Wisdom!

Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so.
This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded. There is too much data. There are too many tables/charts/”insights” being rammed down your throat. There has been an explosion of “experts.”
If you are not skeptical, you are going to die (from a professional perspective).
And, yet… You can’t be paralyzed by skepticism. At some point, you have to jump. Or, you are dead (again, professionally).
Let’s do this post in two pieces.
First, a plea to be skeptical, of everything and everybody, illustrated using an example from one of the most respected sources of data out there. Followed, by advice on getting to a decision rather than what happens to poor analysts: paralysis.
Second, as we are on the topic of great analysts, I want to share how to recognize that you might be one, from a macro perspective, and, if you are, or are not, what’s your value to your company.
Surely, you are intrigued!
#1A: Skepticism is your BFF.
I saw these two numbers presented the other day: 42% of online shoppers use video for pre-purchase research. 64% use YouTube to find products.
As soon as I heard them, I knew they were horse-manure.
The source of skepticism was simple, neither number is true for me – and I’m in a place, with people, who are the most connected people on the planet with more devices to do this type of research if it was true.

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