How to Breathe New Life into Your Online Content Archive

In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.
We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with your audience.
Then it disappears into your archive.
There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes, or videos pass people by and don’t get the attention they deserve.

This episode is all about identifying that evergreen content that we already have and making the most out of it.
I also go into repurposing content to help reach your following in a different way, as well as a chance to reach new audiences with a fresh take on your evergreen content — hitting two birds with one stone!
This is a great episode, so grab some coffee, a pen, and your notepad and get ready to dive into this episode of Youpreneur FM.
In this 17-minute episode I discuss:

Why you need to take inventory of what you currently have
Which powerful social media tool I use to help promote older content
The importance of keeping aware of what you are linking to
What steps you can take when freshening up older posts
How you can use your “Most Popular” section to promote sales

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Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.
Launching a book happens in three stages: pre-launch, launch, and post-launch.
All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.

One thing that helps? Getting a few well-known people to endorse your book before it launches.
In this episode Jeff Goins and Pamela Wilson discuss:

What “sticky statements” are, and why you need them in each chapter of your book
The three-part approach to book launches and how to optimize each stage
One surprising fact about book endorsements (that left Pamela speechless)
An innovative approach to beefing up opening week sales

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post Pre-Launch Protocol: How to Position Your Book to Be a Sales Success appeared first on Copyblogger.

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How Bestselling Author Jay McInerney Writes: Part Two

The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver.
Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright, Precious Days — is described as “… a sexy, vibrant, cross-generational New York story — a literary and commercial triumph of the highest order.”

The author is a renowned short story writer, screenwriter, and actor who has lived in New York for three decades and rubbed elbows with a laundry list of literary lions, including his mentors Tobias Wolff and Raymond Carver.
In addition to fiction, Jay writes a highly regarded wine column for Town & Country magazine and has written several essay collections on wine.
The author most recently joined the Prince Street podcast as a culinary and arts correspondent and has interviewed director Francis Ford Coppola, author Stephanie Danler, and celebrity chefs including Eric Ripert, to name a few.
Join us for this two-part interview, and if you’re a fan of the show, please subscribe in iTunes to automatically see new interviews and help other writers find us.
If you missed the first half, you can find it right here.
In Part Two of the file Jay McInerney and I discuss:

The author’s astute anatomical analogy for writer’s block
How a short story became a series of bestselling novels
Why writers need to stretch the boundaries of their genres

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Every Business is the Same. Seriously.

One of my favorite audience poll questions when speaking goes like this: “How many of your truly believe your business is different than the person sitting next to you?” What’s funny, is everyone always raises their hand. And truth be told, they’re all wrong. Sure, we may all be special, different, and unique– but when…
The post Every Business is the Same. Seriously. appeared first on The Sales Lion by Marcus Sheridan.


Last Chance to Get 30% Off Everything at StudioPress

Prices go back to normal tonight!
Just a friendly reminder that our big blowout sale ends today (8/30/16) at 5:00 p.m. Pacific Time.
Until then, you can get anything we sell at StudioPress — including the Pro Plus All-Theme Package — for 30 percent off.
To activate your discount, click this link.
Then browse individual themes, and pick up as many as you want for 30 percent off.
Or, locate the button for the Pro Plus Pack (see image below) and get everything for 30 percent off.

With Pro Plus, that means every theme we sell right now, every theme we make in the future, plus 15 additional third-party themes.
It’s a great value. We’re excited for you to take advantage of it, so you can give your website a fresh look and feel … and fall in love with it all over again.
Get your 30 percent off discount now, before it’s gone.
Just click this link to shop and save:
The post Last Chance to Get 30% Off Everything at StudioPress appeared first on Copyblogger.

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How to Give and Get Exceptional Testimonials, Part Two

Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways?
Giving a testimonial is a service to others, but it serves you, too.
In the previous episode, Pamela Wilson shared the six “magical” questions you can ask to get convincing testimonials.
She concludes the testimonials series by reviewing what makes the act of giving testimonials so remarkable, and why you might want to make this a consistent practice.

In this episode, Pamela talks about:

Four surprising ways you’ll benefit from giving testimonials
How giving testimonials strengthens your writing chops
Why a well-written testimonial also serves as PR for you and your business
How to write value-packed testimonials that companies can’t wait to use

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.
The post How to Give and Get Exceptional Testimonials, Part Two appeared first on Copyblogger.

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How to Get 30% Off Our Most Popular Premium WordPress Themes

Only a few days left before this offer expires …
On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week.
Basically, it’s our big annual Black Monday discount delivered three months in advance.
The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m. Pacific Time, you get 30 percent off everything we sell at StudioPress.
Want any individual theme? Click this link, and browse all 39 StudioPress themes and all 15 third-party themes — you get 30 percent off as many individual themes as you want.
Want all of our themes? Click this link, and then find the blue box:

Click it, and you’ll be able to get 30 percent off our Pro Plus All-Theme Package — plus you lock in your Pro Plus account without the usual recurring annual payment of $99.99.
It’s just a one-time payment … and at a big, big discount.
Decisions, decisions …
So … which theme should you choose?
You don’t need me to spend any more time stressing the value of the discount. Forty-five percent off anything is pretty darn good.
If you’ll indulge me, I’d like to offer a few suggestions for which themes you might want to consider trying on your site.
I’ll reveal the three most popular StudioPress themes of 2016. So many customers can’t be wrong, right?
And I’ll also reveal my own personal favorite, which has received rave reviews ever since I put it on my own website.
The 3 Most Popular StudioPress

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A Beginner’s Guide to SEO that Works

On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant.
She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator.

Her company, Web Savvy Marketing, was founded in 2009 and is a creative agency based in Southeastern Michigan. They work with clients across the globe who range from bloggers and small businesses to large enterprises and universities.
The Web Savvy online store offers more than 20 professionally designed Genesis themes ideal for businesses, marketers, educational institutions, and bloggers.
In this 29-minute episode Brian Gardner, Lauren Mancke, and Rebecca Gill discuss:

The accidental entrepreneur
Empowerment in training others
A holistic approach to SEO
How to avoid risky black hat tactics
The 3 most important elements of SEO
Long-term SEO strategies

Click Here to Listen on Rainmaker.FM
To leave a rating or comment, visit iTunes.
The post A Beginner’s Guide to SEO that Works appeared first on Copyblogger.

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6 Website Design Tips that Will Have Your Audience Licking Their Screens

“We made the buttons on the screen look so good you’ll want to lick them.” – Steve Jobs
You’re creating great content to attract an audience. A loyal audience that comes to know, like, and trust you.
But what if you never get the attention of that audience in the first place?
What if your website visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?
You lose them at hello. Your words never have a chance to take root.
That’s where design can help. Design creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information.
It’s the difference between throwing some fast food on the table in front of your guests, and presenting a meal that’s carefully prepared, beautifully plated, and smells delicious.
Want to build up an appetite for your content?
Today’s post shares six design tips to make your website look so luscious, you’ll need to warn people not to lick their screens.
1. Think about your guests
Delicious design starts with an understanding of who you’re cooking it up for.
Knowing your target market and what they’ll respond to is crucial if you want to pick typefaces, colors, and images that will resonate with them.
What do you need to know about them?
Ideally, you have a grasp of their age group, predominant gender, and education level.
Bonus points if you are aware of psychographic details like what motivates them, what their

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